Description
The Associate Director, Legal Content Management will be responsible for the strategic leadership, governance, and operational excellence of the Firm’s legal content assets. The role‑holder will ensure that all legal know‑how, precedents, templates, playbooks, and client‑facing content are accurate, current, discoverable, reusable, and commercially valuable.
The individual will work at the intersection of knowledge management, practice support, technology, risk, and client service delivery, enabling lawyers to work more efficiently while protecting the Firm’s intellectual capital and brand.
Main Responsibilities
Strategy & Governance:
- Continue to lead execution of the Firm’s legal content strategy, aligned to Firm strategy, data program, practice priorities, and client needs
- Establish and maintain content governance frameworks, including ownership, lifecycle management, approval workflows, quality standards, and risk mitigation
- Set policies for appropriate content creation, use, reuse, version control, retention, and archiving, ensuring consistency across practices, jurisdictions, and functions
- Support the AI program from a legal content perspective, including AI content readiness, disaggregation and reuse, AI risk, and governance
- Partner with Risk, Compliance, Professional Standards, and Security to ensure content meets regulatory, ethical, and professional obligations
Legal Content Operations
- Oversee the end‑to‑end lifecycle of legal content management, including:
- Precedents and templates
- Practice notes and guidance
- Client alerts, thought leadership, sales enablement, and other external legal (and sector) content
- Playbooks and process documentation
- Legal training content
- Drive standardization and rationalization of legacy content to reduce cost, inefficiencies, duplication, and risk
- Ensure content is practice‑led, user‑centric, and fit for purpose
Technology & Platforms
- Lead functional direction of legal content platforms (e.g., document management systems, knowledge management portals, precedent libraries, intranet, external legal content repositories)
- Work closely with the broader Technology Team, Applied AI Team, and vendors to:
- Improve findability, accessibility, quality, ROI, and personalization
- Improve search, tagging, and metadata
- Enable automation and document assembly
- Support AI‑assisted drafting and content reuse
- Act as a key business stakeholder for content‑related technology initiatives
- Remain up‑to‑date on relevant developments and technology
Stakeholder Engagement
- Partner with Practice Group Leaders, Knowledge Lawyers, Practice Innovation Lawyers, and subject matter experts to prioritize, identify gaps, and curate high‑value content
- Influence senior lawyers to adopt content standards and contribute to shared knowledge assets
- Collaborate with Leadership & Learning on the management of legal training content
- Collaborate with Business Development, Marketing and Communications (BDMC) and Applied AI on client‑ready content and reusable legal products
People Leadership
- Lead and develop a multidisciplinary team
- Set clear objectives, performance measures, and development pathways for team members
- Foster a culture of continuous improvement, collaboration, and innovation
Commercial & Client Impact
- Support the Firm’s pricing, efficiency, and alternative delivery strategies
- Enable scalable client solutions and legal products Set, track, and report on relevant KPIs, such as content usage, value, and impact on lawyer productivity and client outcomes
Skills And Experience
- A qualified lawyer is preferred
- Extensive experience in legal knowledge management, legal content, or practice support within a large law firm or equivalent professional services environment
- Can demonstrate leadership of firm‑wide or multi‑practice initiatives
- Strong understanding of:
- Law firm workflows and practice economics
- Precedent management and legal drafting standards
- Document and knowledge management systems
- Experience working with legal technology, including AI‑enabled tools is preferred
- Strategic thinker with strong execution capability
- Excellent stakeholder management and influencing skills
- Able to lead change in partnership‑driven environments
- Strong governance, risk, and quality mindset
- Commercial awareness and client focus
- Clear and confident communicator with senior lawyers and executives
- Credible and authoritative with senior practitioners
- Pragmatic, outcomes‑focused, and detail‑oriented
- Comfortable navigating complexity and ambiguity
- Passionate about knowledge‑sharing and legal excellence
Location: Belfast, Buenos Aires, Manila Centers, or London
Reports to: Director, Practice of Law Solutions
Direct Reports
- Knowledge Content Senior Manager
- Knowledge Content and Automation & Development Manager
- Content Development Lead
- Content Development Specialists
- Manager/Service Owner, Content Management (team of 16 including manager)
Travel requirements: Some travel may be required.
Position type: In Market; Center Services; Specialist; Regional
Development framework: Associate Director
About Us
At Baker McKenzie we are different in the way we think, work and behave. With our team of 13,000 people, including over 6,500 locally admitted lawyers, in over 70 offices worldwide, we have a passionately collaborative community of 60 nationalities and are committed to world-class career development to everyone in every job at every level. Baker McKenzie can offer you both the uncompromising commitment to excellence expected of a top firm paired with a passionately global and genuinely collaborative working environment.
Additional Information
Baker McKenzie is an Equal Opportunity Employer. We are committed to promoting diversity and inclusion for all. Our unique international culture is reflected in the drawing together of a worldwide family of individuals from diverse cultures and backgrounds in all of our offices. We encourage the best people - regardless of race, religion or belief if any, gender, gender identity, disability, sexual orientation or age - to fulfill their professional aspirations with us. We are committed to ensuring an inclusive and accessible experience for all candidates.