Social Media Officer

Lead the company's social media strategy and execution to grow brand presence, engage consumers, drive traffic to e-commerce channels, and support revenue growth through organic and paid social initiatives.

Key Responsibilities

• Social Media Strategy & Planning
• Develop and execute the overall social media strategy aligned with business and e-commerce objectives.
• Create annual, quarterly, and monthly social media plans and content calendars.
• Identify platform-specific growth opportunities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Monitor social media trends, competitor activities, and best practices.
• Content Development & Management
• Plan and oversee creation of engaging content including videos, graphics, product demonstrations, lifestyle content, user-generated content (UGC), and livestreams.
• Ensure content is aligned with brand guidelines and campaign objectives.
• Coordinate with internal teams, agencies, influencers, and content creators.
• Manage content publishing schedules and approvals.
• Community Management
• Build and nurture online communities.
• Monitor comments, messages, reviews, and customer feedback.
• Develop response guidelines and escalation processes for customer concerns.
• Improve customer engagement and brand sentiment.
• E-Commerce & Conversion Support
• Drive traffic from social platforms to e-commerce stores, marketplaces, and campaign landing pages.
• Collaborate with the e-commerce team on product launches, promotions, and sales campaigns.
• Optimize social commerce features such as TikTok Shop, Facebook Shop,Instagram Shop, and livestream selling.
• Support conversion-focused campaigns and customer acquisition initiatives.
• Influencer & Creator Management
• Identify, recruit, and manage influencers, content creators, and brand ambassadors.
• Negotiate partnerships and campaign deliverables.
• Track influencer performance and ROI.
• Build a sustainable creator network for ongoing brand advocacy.
• Analytics & Reporting
• Track and report key performance metrics
• Provide actionable recommendations based on insights.
• Cost per acquisition (with paid team)
• Influencer campaign ROI
• Brand sentiment score
  
  

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• Preferred experience 5+ years in social media, digital marketing, or e-commerce marketing.
• Experience managing Facebook, Instagram, TikTok, YouTube, and marketplace- related social campaigns.
• Strong understanding of social commerce, livestream selling, and influencer marketing.
• Experience with analytics tools such as Meta Business Suite, TikTok Analytics, Google Analytics, and social listening platforms.
• Proven track record of growing brands and driving sales through social media Job