A major home improvement and value retail chain operates thousands of stores across multiple countries, offering a wide range of affordable household, hardware, and lifestyle products. Its strategy focuses on low-cost sourcing, private-label growth, and rapid expansion supported by efficient supply chain systems and a strong presence in both physical and online channels.
Job Description
Develop tailored marketing campaigns for sustaining stores based on their performance and customer profile. Ensure strategies address sales gaps, drive foot traffic, and align with seasonal trends and retail dynamics.
Organize and manage marketing events and programs across multiple regions, ensuring proper execution and alignment with brand standards. Conduct post-activation analysis to measure effectiveness and gather insights for improvement.
Manage relationships with suppliers to ensure timely production and deployment of marketing materials. Oversee quality control and compliance with brand guidelines during asset creation and installation.
Monitor key metrics such as store traffic, sales growth, and campaign ROI. Prepare detailed reports and dashboards for leadership, highlighting successes, challenges, and actionable recommendations.
Participate in pilot programs and collaborate with cross-functional teams to design the 2026 Local Store Marketing framework. Develop standard operating procedures, budget plans, and tool kits to support long-term marketing goals.
The Successful Applicant
A Successful Local Store Marketing Manager Should Have
Experience in trade or local store marketing with proven success in regional activations and multi-location campaigns
Strategic & Execution Skills Ability to design tailored marketing programs lead on-ground activations and manage end-to-end processes from planning to post-analysis
Data-Driven Mindset Skilled in tracking performance metrics (foot traffic sales growth ROI) and using insights to optimize campaigns
Vendor & Stakeholder Management Strong coordination skills with suppliers and cross-functional teams to ensure timely brand-compliant execution
Retail Consumer Services And Food And Beverage Services
What We Offer
About the Company
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