Strategic Category Growth Manager

BGC, Taguig | On-site | Mon–Friday

Role Overview

The Strategic Category Growth Manager is responsible for accelerating category performance through strategic growth initiatives, innovation management, and commercial execution. The role partners closely with cross-functional teams to drive profitable growth and successful product launches.

Key Responsibilities

Category Growth Management

• Develop and execute category growth strategies and initiatives
• Lead category business planning and performance tracking processes
• Analyze market data, consumer insights, and competitive trends
• Identify growth drivers and recommend strategic actions
• Manage category P&L and optimize commercial investments
• Collaborate with RGM teams on pricing and pack architecture decisions
  
  
  

• Present category direction and recommendations to leadership teams
• Lead cross-functional alignment sessions and governance meetings
• Influence stakeholders to secure support for strategic initiatives
• Coordinate with regional and local teams to align growth priorities
• Ensure timely execution of category plans across functions
  
  
  

• Lead planning and execution of New Product Launches
• Develop launch strategies, sell-in materials, and sales toolkits
• Coordinate production readiness, deployment planning, and launch timelines
• Manage artwork approvals, POSM development, and activation planning
• Partner with channel teams to support BTL execution and market rollout
• Monitor launch performance and recommend optimization initiatives