The Product Commercialization Manager is responsible for leading the end-to-end commercialization of new products, product improvements, and marketing initiatives from planning through market launch. This role works closely with Marketing, Supply Chain, Procurement, Manufacturing, and external suppliers to ensure products are launched efficiently, on time, and within agreed operational parameters.
The role oversees production readiness, material availability, launch execution, and post-launch support while driving continuous process improvements to enhance speed, visibility, and operational excellence.
Key Responsibilities
Commercialization & Project Management
Lead end-to-end commercialization activities for New Product Launches (NPL) and Business-As-Usual (BAU) initiatives
Coordinate cross-functional execution with Marketing, Supply Chain, Procurement, Manufacturing, Quality, and suppliers
Conduct supportability assessments and define production and operational requirements for launches
Develop and manage project timelines, launch milestones, risks, and escalation plans
Ensure readiness of raw materials, packaging materials, artwork approvals, and production requirements
Production & Supply Readiness
Oversee production planning activities including trials, commissioning, commercial runs, and deployment
Monitor material availability, supplier readiness, and inventory alignment to support launch timelines
Collaborate with Supply Chain and Procurement to mitigate supply and production risks
Provide post-launch recommendations on inventory management, stock balancing, and material replenishment
Business Planning & Forecast Alignment
Support Annual Business Planning (ABP) and cycle planning activities through volume validation and commercialization inputs
Review forecast assumptions and recommend adjustments based on operational capability and business requirements
Ensure commercialization requirements are incorporated into supply and production plans
Stakeholder Management & Reporting
Provide regular updates on project status, launch readiness, timelines, costs, and risks
Facilitate alignment across internal teams and external stakeholders to ensure smooth execution
Prepare reports, dashboards, and presentations for leadership reviews
Continuous Improvement
Identify opportunities to improve commercialization processes, workflows, and execution efficiency
Drive initiatives that improve visibility, collaboration, speed-to-market, and operational excellence
Standardize best practices across commercialization activities
Qualifications
Bachelor’s Degree in Business, Supply Chain, Engineering, Operations, Marketing, or related field
Minimum 5–8 years of experience in commercialization, supply chain, product launch, project management, or operations
Strong understanding of product launch processes, procurement, manufacturing, and supply planning
Proven experience managing cross-functional projects and multiple stakeholders
Strong analytical, communication, project management, and problem-solving skills
Experience in FMCG, manufacturing, food, beverage, pharma, or consumer goods industries preferred
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