Head Of Marketing And Herbicide Lead ASEAN

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.

At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.

For more than a century, FMC has successfully delivered some of the of the industrys most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

Position Summary

The ASEAN Head of Marketing & Herbicides Lead is a strategic regional leadership role responsible for driving marketing excellence and leading the growth, commercialization, and performance of the herbicides portfolio across ASEAN.

This role combines regional marketing leadership with category ownership, ensuring successful product launches, strong brand positioning, and sustainable commercial growth across diverse ASEAN markets. The successful candidate will shape go-to-market strategies, strengthen competitive positioning, and align cross-functional stakeholders to accelerate business impact and innovation adoption.

The ASEAN Herbicides Lead will play a critical role in driving the success of Dodhylex and future TRF launches across the region, while leading the rejuvenation and strategic growth of the existing herbicides portfolio to strengthen market competitiveness and long-term business performance.

Location: Manila or Jakarta

Key Responsibilities

Regional Marketing Leadership

• Lead and execute ASEAN marketing strategies aligned with regional business priorities and growth objectives.
• Drive integrated marketing initiatives to strengthen brand leadership, market penetration, and customer engagement across ASEAN.
• Establish scalable frameworks for product launches, demand generation, and portfolio marketing excellence.
• Partner with global and country teams to localize strategies and ensure strong in-market execution.
• Oversee marketing investments, campaign effectiveness, and ROI optimization.
  
  

Herbicides Portfolio Leadership

• Own the ASEAN herbicides portfolio strategy, including positioning, segmentation, pricing, and lifecycle management.
• Lead commercialization and launch excellence for new crop protection innovations across the region.
• Deliver portfolio growth through revenue, market share, and profitability expansion.
• Identify strategic growth opportunities across crops, channels, and key ASEAN markets.
• Develop data-driven go-to-market strategies tailored to country-specific dynamics and customer needs.
  
  

Cross-Functional & Regional Leadership

• Serve as the strategic link across commercial, technical, regulatory, and supply chain functions.
• Influence and align stakeholders across regional, global, and country organizations within a matrix environment.
• Build marketing and product management capabilities across ASEAN teams through coaching and collaboration.
• Drive knowledge sharing and best-practice adoption across the region.
  
  

Requirements

• Degree in Agriculture, Agronomy, Marketing, Business, or related discipline; MBA preferred.
• 15+ years of experience within agrochemicals, crop protection, or agriculture-related industries.
• Strong expertise in herbicides, portfolio management, commercialization, and strategic marketing.
• Proven success leading regional product launches and driving commercial growth across multiple ASEAN markets.
• Demonstrated leadership experience within complex, matrixed organizations.
• Commercially astute, data-driven, and highly effective in stakeholder engagement and regional influence.
  
  

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.

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