Category Strategy Manager

BGC, Taguig | On-site | Mon–Friday

Role Overview

The Category Strategy Manager is responsible for driving category growth through strategic planning, portfolio management, and cross-functional collaboration. The role leads category performance reviews, identifies growth opportunities, and ensures successful execution of commercial initiatives and product launches aligned with business objectives.

Key Responsibilities

Category Strategy & Performance

• Develop and execute category growth strategies aligned with commercial objectives
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) initiatives
• Conduct regular category performance reviews, competitive analysis, and market assessments
• Identify category growth opportunities and recommend strategic interventions
• Manage category P&L and ensure delivery of financial targets
• Partner with Revenue Growth Management (RGM) teams on pricing and pack architecture strategies
• Track innovation and NPL performance to ensure healthy category growth
• Build business cases for innovation projects and strategic initiatives
  
  
  

• Collaborate with Marketing, Sales, Supply Chain, Finance, and Operations teams to align category priorities
• Present category strategies and recommendations to senior leadership teams
• Lead category governance meetings and planning forums
• Ensure alignment between local commercial priorities and regional/global initiatives
• Drive stakeholder engagement and decision-making support across functions
  
  
  

• Lead end-to-end planning and execution of New Product Launches (NPLs)
• Develop launch volume projections, sell-in decks, and sales toolkits
• Coordinate artwork development, POSM approvals, and launch assets
• Partner with Supply Chain and Procurement to ensure launch readiness
• Develop sampling, employee engagement, and activation strategies
• Monitor launch timelines, supportability requirements, and deployment readiness