Category Planning And Innovation Lead

BGC, Taguig | On-site | Mon–Friday

Role Overview

The Category Planning & Innovation Lead is responsible for driving category planning, innovation execution, and strategic alignment across the organization. The role focuses on long-term category growth, product innovation, and cross-functional execution excellence.

Key Responsibilities

Strategic Category Planning

• Lead strategic planning processes for assigned categories
• Develop annual and long-range category growth plans
• Monitor category performance and identify business opportunities
• Drive strategic recommendations through data-driven analysis
• Manage category financial performance and resource allocation
• Support development of commercial strategies and execution plans
  
  
  

• Work closely with senior leadership to align category priorities
• Facilitate category planning discussions and governance routines
• Partner with Marketing, Sales, Finance, and Operations teams on execution
• Ensure organizational alignment on category initiatives and investments
• Support integration of regional initiatives into local market strategies
  
  
  

• Manage planning and execution of NPL initiatives
• Develop launch volume projections and commercial support materials
• Coordinate launch assets including POSM, artwork, and packaging requirements
• Ensure launch supportability across Supply Chain and Operations
• Lead launch readiness reviews and deployment coordination
• Drive employee and channel engagement strategies for new launches