Specialist Marketing Technology

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers and staff operating from more than 47 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices and shared services centers; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Marketing Technology Specialist is a key member of the global Marketing Technology team, dedicated to advancing the Firm’s marketing and business development (M&BD) initiatives by seamlessly integrating people, processes, data, and technology. This role requires demonstrated expertise in managing complex email campaigns and marketing automation workflows with platforms such as Cvent and Marketo. As a collaborative leader, the Marketing Technology Specialist will optimize and unify marketing technology tools and processes, delivering scalable solutions that elevate the effectiveness of the M&BD function.

Duties And Accountabilities1

• Serve as a connector – bridge the global Marketing Technology team with stakeholders across teams and regions, solving challenges with a solution-oriented approach while fostering collaboration and embedding best practice.
• Trusted advisor – provide expert guidance on processes, platforms, and products within the Marketing Technology function, with a particular focus on email and marketing automation tools such as Cvent and Marketo.
• Operational excellence – contribute to the day-to-day operations and ongoing improvement of marketing technology processes, platforms, and workflows, including data, to support marketing and business development initiatives.
• Drive integration and efficiency – proactively identify and implement opportunities to connect people, platforms, processes, and products, maximizing the potential of the marketing technology portfolio and improving operational efficiency, effectiveness, and user adoption.
• Campaign operations – support the execution, and optimization of complex email campaigns, ensuring best practices in deliverability, segmentation, personalization, and compliance.
• Product and process support – assist with the management of marketing technology solutions and processes as needed—helping to translate objectives into user stories and technical requirements, supporting the setting of priorities, and contributing to ongoing development and upgrades.
• Vendor collaboration – work effectively with external vendors, providing feedback for product roadmaps, participating in beta testing, and ensuring the Firm’s needs are represented.
• Data management – assist in centralizing and organizing marketing data sets to ensure smooth workflow, information sharing, and data integrity across all marketing technology operations.
• Adoption and engagement – support the implementation of new operating models, through change management, up-skilling initiatives, and coaching and mentoring team members on new processes and technologies.
• Team onboarding and advocacy – facilitate new joiner inductions, raising the profile of the Marketing Technology team and its service offerings.
• Continuous learning – maintain the self-driven initiative to improve personal knowledge and technical skillset in marketing technology and automation.
• Additional duties – perform any additional responsibilities necessary to support the Marketing Technology function.