Senior Digital Marketing And E-Commerce Growth Manager

Senior Digital Marketing & E-Commerce Growth Manager (Healthcare | Medical Supplies | SEO | AEO | GEO | Lead Generation) - Remote

Location: Remote / Work From Home

Employment Type: Full-Time

Industry: Medical Devices | Healthcare Products | Diagnostics | E-Commerce | B2B Sales

About The Role

We are seeking a highly experienced Senior Digital Marketing & E-Commerce Growth Manager to drive online sales, wholesale enquiries, inbound lead generation, and revenue growth across Australia.

This is a performance-driven growth role focused on generating measurable revenue outcomes through digital marketing, SEO, AI search optimisation, paid advertising, conversion optimisation, and sales funnel development.

You will be responsible for acquiring and converting customers across multiple channels including:

• Pharmacies
• Aged Care Facilities
• Nursing Homes
• Medical Centres
• GP Clinics
• Healthcare Providers
• Occupational Health Providers
• NDIS Providers
• Corporate Health Programs
• Government Procurement Teams
• Medical Distributors
• Healthcare Wholesalers
  
  
  

The successful candidate will own the complete digital growth strategy from traffic acquisition through to lead generation, customer conversion, retention, and revenue growth.

Key Responsibilities

Revenue Growth & E-Commerce

• Increase online sales and overall website revenue
• Improve website conversion rates
• Increase Average Order Value (AOV)
• Reduce cart abandonment rates
• Implement upsell and cross-sell campaigns
• Improve customer retention and repeat purchases
• Optimise customer acquisition costs
  
  
  

B2B Lead Generation

Generate qualified enquiries and account opportunities from:

• Pharmacies
• Aged Care Providers
• Nursing Homes
• Healthcare Procurement Managers
• Medical Centres
• Allied Health Providers
• Corporate Health Providers
• Medical Distributors
• Healthcare Wholesalers
  
  
  

Responsibilities include:

• Landing page creation
• Lead magnet development
• Funnel creation
• Conversion optimisation
• CRM automation
• Lead nurturing campaigns
• Pipeline generation
  
  
  

SEO, AEO & GEO

Develop and execute strategies to improve visibility across:

• Google Search
• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Claude
  
  
  

Responsibilities include:

• Technical SEO
• On-Page SEO
• Local SEO
• Content SEO
• Keyword Research
• Competitor Analysis
• Link Building
• Answer Engine Optimisation (AEO)
• Generative Engine Optimisation (GEO)
• AI Search Visibility
  
  
  

Paid Advertising

Manage and optimise:

• Google Search Ads
• Google Shopping
• Google Performance Max
• Meta Ads
• LinkedIn Ads
• Retargeting Campaigns
  
  
  

Responsibilities include:

• Campaign strategy
• Budget management
• Conversion tracking
• Lead quality optimisation
• ROAS improvement
• Customer acquisition scaling
  
  
  

Sales Funnel Development

Build and optimise:

• ClickFunnels
• GoHighLevel Funnels
• Landing Pages
• Product Launch Funnels
• Lead Capture Funnels
• Wholesale Enquiry Funnels
• Email Nurture Sequences
• Abandoned Cart Campaigns
  
  
  

Focus on maximising:

• Lead conversion rates
• Sales conversion rates
• Customer lifetime value
• Revenue per visitor
  
  
  

Email Marketing & Automation

Manage:

• Klaviyo
• ActiveCampaign
• Mailchimp
• GoHighLevel
  
  
  

Responsibilities include:

• Automated sales sequences
• Lead nurturing workflows
• Re-engagement campaigns
• Customer retention campaigns
• Promotional campaigns
• Database growth initiatives
  
  
  

Website & E-Commerce Management

Experience with:

• Shopify
• WooCommerce
• WordPress
  
  
  

Responsibilities include:

• Product optimisation
• Product page SEO
• Conversion optimisation
• Site speed improvements
• User experience improvements
• Customer journey optimisation
  
  
  

Ideal Offshore Candidate

We are specifically seeking someone with:

• 5+ years experience in E-Commerce Growth Marketing
• 5+ years experience managing Google Ads campaigns
• Proven SEO, AEO and GEO experience
• Proven experience generating inbound B2B leads
• Experience scaling healthcare, medical, pharmacy, FMCG or regulated products
• Experience building high-converting sales funnels
• Strong analytical and reporting capabilities
• Excellent written and spoken English
• Ability to work autonomously and take ownership of revenue targets
  
  
  

Highly Preferred

Experience marketing:

• Medical Devices
• Healthcare Products
• Pharmacy Products
• Diagnostic Test Kits
• Aged Care Products
• Health & Wellness Products
• Medical Consumables
  
  
  

Experience selling products such as:

• COVID Self-Test Kits
• Influenza Testing Kits
• RSV Testing Kits
• Diagnostic Products
• Medical Consumables
  
  
  

will be highly regarded.

KPIs

• Online Revenue Growth
• Wholesale Leads Generated
• Pharmacy Accounts Opened
• Aged Care Leads Generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Website Conversion Rate
• Organic Traffic Growth
• AI Search Visibility Growth
• Return on Ad Spend (ROAS)
• Email Revenue Generated
• Customer Lifetime Value (LTV)
  
  
  

Success in the First 90 Days

• SEO, AEO and GEO strategy implemented
• Google Ads campaigns optimised
• Sales funnel launched
• Marketing automation deployed
• Lead generation engine operational
• Increase in pharmacy enquiries
• Increase in aged care enquiries
• Increase in wholesale account applications
• Growth in online sales revenue
• Improved website conversion rates
  
  
  

Only candidates with proven experience generating revenue, online sales, inbound leads, and measurable growth through SEO, AEO, GEO, paid advertising, and sales funnel optimisation will be considered.

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