Senior Associate - MMD Influencer Planning

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

General Description

The Senior Associate – Influencer Content Planning will be instrumental in the execution and optimization of content/influencer marketing strategies, translating client needs into impactful campaigns. This role actively contributes to the growth of digital business for WPP Media agencies by applying established best practices, refining processes, and demonstrating increasing independence in campaign management and strategic input.

MEASURES OF SUCCESS

In Three Months

• Have a comprehensive understanding and efficient execution of daily operations in digital content planning and implementation, with minimal errors and increasing self-sufficiency.
• Proactively foster and maintain effective internal relationships with key stakeholders, including agencies, finance teams, and media vendors/publishers, identifying opportunities for collaborative efficiency.
• Actively apply and advocate for agile principles in launching digital campaigns, including streamlined booking, implementation, and post-campaign processes, contributing to faster and more effective delivery.
  
  

In Six Months

• Independently manage campaigns from inception to completion, consistently achieving defined objectives within determined campaign periods and proactively identifying and resolving potential roadblocks.
• Efficiently align the work processes of media vendors, publishers, and influencers with complex client needs, offering solutions to optimize campaign timelines, KPIs, and deliverables.
• Critically assess and provide constructive feedback on creatives and performance of branded content across various digital formats (e.g., articles, videos, infographics, social snacks), proposing data-backed enhancements for greater impact.
  
  

In 12 Months

• Demonstrate proficiency in advanced planning tools to develop sophisticated content strategies and lead the creation of comprehensive campaign proposals for complex digital content requirements, with decreasing supervision.
• Support initiatives and implement tangible workflow improvements, taking ownership of relevant project initiatives.
• Serve as a brand guardian, advising on strategic and creative requirements for digital campaigns to ensure brand integrity, consistency, and effectiveness across all platforms.
• Serve as a resource for junior team members, sharing operational best practices and providing initial guidance on campaign execution.
  
  

Responsibilities Of The Role

• Analyze past campaign performance to extract actionable key learnings and translate them into data-driven recommendations for future annual strategic plans.
• Develop and refine strategic campaign calculations, ensuring alignment with client objectives and proactively suggesting optimizations within budget and performance parameters.
• Lead the development of comprehensive monthly/quarterly trends mining reports per brand, providing insightful analysis and strategic recommendations.
• Proactively manage daily client communication and expectations, ensuring high levels of client satisfaction and identifying opportunities for account growth.
• Prepare and present detailed weekly WIP updates to internal teams and clients, highlighting progress, challenges, and proposed solutions.
• Independently develop and optimize KOL (Key Opinion Leader) grids, negotiating effectively with creators/creator partner agencies to secure optimal pricing and fit against established benchmarks.
• Take initiative in testing and implementing new tools and practices, actively contributing to process innovation and efficiency within the department.
• May lead specific project initiatives or components of larger campaigns, demonstrating strong project management skills.
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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