Senior Associate Marketing PH-Based

Job Description

• Develop and implement comprehensive marketing strategies and campaigns across the different marketing vertical, such as but not limited to: social media, creative content, influencers content, esports and offline events, to promote Call of Duty: Mobile in Singapore, Malaysia, and the Philippines
• Set KPIs for each marketing campaign, allocate budget for marketing campaigns, and evaluate campaign performance against KPIs set
• Conduct market research and analysis to identify target audience preferences and trends in each market.
• Plan and execute online and offline events, partnerships, and influencer collaborations to increase brand awareness and user acquisition.
• Manage social media channels and engage with the gaming community in Singapore, Malaysia, and the Philippines.
• Plan and execute end-to-end marketing-related initiatives, leveraging prior experience and industry best practices to deliver impactful results.
• Track and report on marketing performance using key marketing metrics and KPIs.
• Support the marketing team with ad-hoc tasks and projects as needed.
  
  

• Bachelor’s Degree in Bachelors Degree in Marketing, Communications or a related field.
• Minimum 5 years of relevant experience in marketing, preferably in the gaming industry.
• Past experience in planning and executing an integrated marketing campaign, including budgeting, KPIs setting, post campaign evaluation across marketing functions
• Strong grasp of local social trends, with the ability to quickly provide creative ideas and insights, especially in the Philippines.
• Passion for the gaming industry and knowledge of popular games in Singapore, Malaysia, and the Philippines.
• Strong communication and interpersonal skills to effectively engage with diverse audiences.
• Proven track record of executing successful marketing campaigns and strategies; experience in the gaming industry is a plus.
• Proactive and self-motivated with the ability to work independently and as part of a team.
• Creative thinker with the ability to generate innovative ideas for marketing campaigns.
• Strong analytical skills and ability to interpret data to drive marketing decisions.