Sales Administrator

Veli Asia, headquartered in Manila, brings the proven entertainment solutions of VeliTech to Asian markets. As a direct subsidiary of VeliTech, we represent the complete VeliTech product portfolio while providing local expertise and support across Southeast Asia, South Korea, and India.

We are looking for a Sales Administrator to join our Veli Asia team.

In this role, you'll help keep our sales operations running smoothly by maintaining CRM quality, supporting reporting, coordinating internal processes, and ensuring our Sales Managers can focus on what they do best - building client relationships and closing deals.

Please note: This is a sales operations and administration role, not a direct sales position.

As this role supports our Sales team across Asia, candidates should be based in, or able to work within, an Asian (or closely aligned) time zone to enable effective day-to-day collaboration.

Key Responsibilities

CRM Management

• Maintain high-quality CRM data across all assigned Sales Managers
• Ensure opportunities are updated daily and reflect the correct sales stage
• Verify that mandatory CRM fields are completed accurately
• Monitor pipeline hygiene and identify missing or outdated information
• Follow up with Sales Managers to ensure CRM compliance
  
  

• Track opportunities moving through the sales pipeline
• Ensure required documentation is completed before each stage progresses
• Monitor handovers between Sales and Account Management
• Follow up on outstanding actions and internal deadlines
• Help prepare customer information before meetings when required
  
  

• Prepare weekly and monthly sales reports
• Track KPIs and sales activity
• Assist management with pipeline reviews and forecasting
• Ensure customer documentation is organised and accessible
• Support meeting preparation with reports and relevant data
  
  

• Coordinate with Legal, Finance, Product, Account Management and Integration teams
• when administrative actions are required
• Follow up internally to ensure agreed actions are completed
• Escalate delays or missing information where appropriate
  
  

• Identify recurring administrative bottlenecks
• Suggest improvements to CRM usage and internal workflows
• Help maintain documentation, templates, and process guidelines
• Use and operate AI tools to analyse sales and operational data, draw actionable
• conclusions, and continuously improve processes and results
  
  

• Highly structured and detail-oriented
• Excellent organisational skills
• Strong sense of ownership and accountability
• Comfortable following up with colleagues and ensuring deadlines are met
• Able to prioritise multiple tasks simultaneously
• Strong written and verbal English
• Confident using CRM systems and Microsoft Office / Google Workspace
• Positive, proactive, and service-minded attitude
  
  

• 2+ years in Sales Administration, Sales Operations, Business Administration, or a similar role
• Previous experience working with CRM systems (HubSpot, Salesforce, Zoho, Pipedrive or similar)
• Strong Excel / Google Sheets skills
• Practical experience using AI tools for data analysis, insight generation, and process improvement
• Excellent communication skills in English
• High attention to detail
• Ability to work independently while supporting a distributed international sales team
• Comfortable working across different time zones
  
  

• Experience within iGaming, SaaS, software, or B2B technology
• Experience supporting international sales teams
• Familiarity with sales pipelines and forecasting
• Experience producing management reports and KPI dashboards