Product Manager

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change.

About The Job

The Product Manager plays a key role in shaping the product portfolio, driving innovation, and championing growth for key Lines of Business and Verticals.

This role involves strategic planning, which includes researching market and consumer trends to develop and gain Executive Leadership alignment on 5-10 year strategic roadmaps for growth. It also entails project leadership, serving as the business lead for strategic initiatives and defining new product and service goals. Additionally, the role requires cross-functional collaboration, such as partnering with technical teams to outline solutions, feasibility, and cost targets; working with Marketing to establish claims, pricing, profitability, and the go-to-market strategy; and collaborating with Sales and Operations to project revenue and enable new leads and sales.

The ideal candidate holds strong analytical, communication, and leadership skills, along with a deep foundation in product management and marketing principles.

As Product Manager, You Will…

• Ensure that products meet customer needs and are aligned with strategic goals.
• Lead cross-functional team to achieve P&L goals.
• Build business plans across proposition, pricing, programs, and placement.
• Analyze customer feedback to identify improvement opportunities and implement action plans.
• Contribute to the market research learning plan and ensure stakeholder alignment to gather consumer insights.
• Stay up-to-date on industry trends and technologies.
• Develop and manage product roadmap.
• Identify vertical, line of business, and customer segment opportunities.
• Collaborate with cross-functional teams to identify market opportunities and define product requirements.
• Manage the product development process from ideation to launch and through phase-out or conversions.
• Ensure proper execution of product strategies and plans.
• Work with marketing and sales teams to launch and promote new products.
• Monitor product performance and make adjustments as needed.
  
  

• Bachelor’s degree in an Economics, Marketing, or related area; Master’s degree a plus.
• 3-5 years’ experience in product management or related Marketing functions
• Strong leadership, influencing, and presentation skills are required.
• Strong executive presence and oral communication skills
• Deep knowledge of the consumer-based marketing funnel, from awareness to advocacy.
• An understanding of lead creation, development, nurturing, and management.
• Strong knowledge of product go-to-market strategies, including pricing, promotion, place, and proposition development.
• Strong understanding of consumer market research and how to apply it to strategy
• Superior data analytics capability. Statistical understanding a plus
• Must possess superior verbal and written communication skills.
• Strong business acumen, enabling effective cross-functional leadership and strategic direction.
• Focus on consumer needs, market conditions, and competitive environment.
• Excellent organizational skills with a heightened sense of attention to detail
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.
• Proficiency in cloud-based Marketing Software is required, alongside strong general computer skills.
• Experience with the Google Platform is a plus.
• Experience in a consumer-focused, branded product or services business is required.