OF PORTFOLIO MANGEMENT HEAD

The OF Portfolio Management Head is accountable for (and the voice of) the BPI OF Segment specific sub-portfolio customer – ensure that all touchpoints – product development / pricing, branding, channels, customer experience – continue to adapt around evolving customer needs.

Support OF Segment Head to drive BPI OF client segment strategy specific to the sub- portfolio assigned – initiating analysis to drive appropriate strategies for deepening client portfolio across all products and channels. Execute on these strategies as the funnel to the customer, integrating efforts across all products and channels.

Responsibilities

Client Strategy: Management of Assigned Sub- Portfolio of Existing OF Segment Client Profitability – and any strategies and campaign execution to support, usage / deepening:

• Support the OF Head on the research and analysis of relevant information about the assigned sub-portfolio under OF Segment, internal factors that affect their behavior as well as the competitive environment affecting these. Ensures understanding of the developments in the industry, consumer banking trends, based on observations, bank/market/industry research studies to identify opportunities and/or threats that will contribute to increasing the Bank’s market share in terms of the OF Segments client count, total funds/loans relationship and profitability.
• Ensures ownership and accountability for each subsegment under OF Segments client perspective in terms of needs, aspirations and experience to proactively and effectively initiate and/or sustain efforts aligned across all relevant functional groups and systems and consistent with the OF Segments mission/vision and strategy.
  
  

• Collaborate with SPCs to ensure builds relative to customer need, and competitive context, as well as for execution of strategies mentioned above
• Collaborate with Retail Marketing Services to ensure brand execution (advertising, placements, content) reflects above strategies and targets
• Collaborate with BCMS to ensure that programs are cascaded and executed in the divisions, taking into consideration the peculiarities of the areas/divisions
• Collaborate with product groups on the development and delivery of solutions relevant to the customer needs in the most cost- effective and convenient touch points
  
  

• Bachelor’s degree graduate in Business Management/ Economics/ Marketing or related courses or MBA graduate
• 5-7 years work experience in retail banking or any industry dealing with known customers, including the management of thereof
• Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
• 3-5 years exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty
• Background in Digital/Brand Marketing
• Highly proficient in using digital platforms, channels, and gadgets
• Deals well with ambiguity and complex processes; can work in an ambiguous environment
• Exceptional ability to influence decisions and stakeholder management
• Strong communication skills, articulate and flexible