Marketing Executive

Job Description

About Us:

Outsourced is a leading Philippines outsourcing company providing dedicated remote staff and offshore staffing services. We specialise in providing staff of the highest quality who will continue to exceed your expectations and provide benchmark offshore solutions to your business. With Outsourced you can scale your organisation quickly, easily and cost effectively with dedicated remote staff based in our modern offices in Manila.

About The Role

We are looking for a Marketing Executive to manage and coordinate all marketing activities. This includes digital marketing, CRM (email), and social media.

You will work closely with external agencies and internal stakeholders to make sure the brand is visible, well-positioned, and driving direct bookings.

This is a hands-on, mid-level role that requires strong ownership, organization, and the ability to analyze performance and improve results.

Key Responsibilities 2. Digital Marketing & Agency Management 3. CRM & Guest Communication 4. Social Media & Content 5. Performance Reporting 6. Coordination & Creative Assets 7. AI & Modern Search (Preferred) Qualifications & Skills

• Marketing Strategy & Planning
• Support the planning and execution of the annual marketing strategy and campaigns
• Help position the brand across key segments:
• Leisure
• Business
• Long-stay / extended stay
• Identify seasonal and city-wide opportunities to:
• Increase occupancy
• Drive direct bookings
• Ensure all marketing activities align with:
• Revenue and business goals
• Brand identity and tone
• Act as the main point of contact for external digital marketing agencies
• Join regular calls with internal stakeholders and agency partners
• Review and improve campaign performance, including:
• Targeting
• Budget spend
• Traffic and conversions
• Return on ad spend (ROAS)
• Approve or coordinate approval of campaign creatives and messaging
• Work with designers, photographers, and videographers for marketing assets
• Provide monthly insights and recommendations based on performance
• Plan and execute email marketing campaigns to:
• Increase direct bookings
• Encourage repeat guests
• Manage guest communications such as:
• Pre-stay, in-stay, and post-stay emails
• Promotions and campaigns
• Improve:
• Audience segmentation
• Automated email journeys
• Campaign performance tracking
• Use CRM insights to improve digital and social campaigns
• Work with social media agencies or internal teams on:
• Monthly content plans
• Campaign promotions
• Ensure content reflects the brand and appeals to target audiences
• Review and approve:
• Content calendars
• Visuals and captions
• Support LinkedIn content for brand awareness and updates
• Create a monthly marketing report covering:
• Digital campaigns (paid and organic)
• CRM/email performance
• Social media activity
• Present insights to the team, including:
• What worked and what didn’t
• Recommendations to improve performance and ROI
• Work with creative agencies to produce:
• On-site marketing materials (posters, flyers, screens)
• Digital assets
• Help manage costs by handling or briefing simple design tasks when possible
• Stay aware of how customers search using tools like AI assistants (e.g., ChatGPT)
• Help improve visibility in these channels through:
• Content
• SEO
• FAQs and optimizations
  
Experience


• 2–4+ years in digital or CRM marketing
• Experience in hospitality, travel, or similar industries is a plus
• Comfortable working at a mid-level and managing agencies
Skills:

• Strong analytical skills and ability to interpret marketing data
• Good understanding of:
• Digital marketing (search, social, display)
• Email/CRM marketing
• Basic SEO
• Strong communication skills (written and verbal)
• Organized and able to manage multiple tasks and deadlines

Personal Traits:

• Proactive and takes ownership of work
• Commercially aware and results-driven
• Confident communicator and team player
• Able to work remotely while staying aligned with the team
  
  

Ways of Working

• Weekly check-ins with the General Manager
• Regular meetings with agencies
• Monthly performance review with the team
  
  

Work Schedule

11:00 AM - 7:00 PM

Work Setup

Hybrid (TBD)

Work Locations:

SM North EDSA Tower 1, North Avenue corner, Quezon City

Note

As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.

In compliance to data privacy law, make sure that the following is included at all times:

By clicking on the "Im Interested" button I hereby allow Outsourced Quality Assured Services, Inc. ("Outsourced") to store and collect my personal information for the purposes of employment application. As such, I agree and authorize Outsourced to collect, store, or continue to use my personal information for the above-stated purpose, and to retain my personal information for a period of 1 year, and for these purposes only.

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