Marketing Campaigns - Monee Credit

Job Description

• Lead the execution of in-app campaigns through the creation of campaign wireframes, project follow-through, and coordination across different Monee departments.
• Build a deep understanding of the Credit landscape, and develop strategies to grow within the market.
• Think beyond existing propositions and build new competitive value propositions.
• Strategize and implement platform campaigns- Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery.
• Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics.
• Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts.
• Reporting on campaign progress and making adjustments to ensure their success.
• Be a customer champion and adopt agile ways of working.
  
  

• Bachelor's/College Degree; focus on Business/Marketing preferred.
• Minimum 3-5years of non-internship work experience in a Marketing role; past experience in FinTech, e-Commerce, Telco, or FMCG preferred.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Strong project management skills.
• Good team players kills and who can work well within a matrixed org structure, communicating with multiple stakeholders.
• Thorough and detail-oriented.
• Strong ownership- Able to work quickly and pivot when necessary.
• At least 1 year of experience in a marketing role within Fintech/Credit products/BFSI is a plus.
• Track record in segment management/persona marketing and a good understanding of digital payments/credit products would be highly preferred.