Marketing Associate

The role is primarily responsible for promoting and onboarding clients to the Bank’s Digital Channels (mainly VYBE and BPI branded features) via interaction with clients in branches, payroll releases, caravans, and other events. One of Onboarding Associates key role is outsource caravans or events to help increase VYBEs enrollment and usage.

Responsibilities

BPI VYBE App Enrollment

• Achieves personal enrollment targets on VYBE when assigned in branches, caravans, and customer events that are initiated by the Digital Channels Group or his/her own caravan
• Coordinates with Retail Banking partners and Agency Banking partners to find better ways to increase VYBE enrollment to handled areas
• Educates clients on features and benefits of BPI VYBE
  
  

• Participates in caravans or events where he/she can promote BPI VYBE. It may be from a school, corporate entities, government agencies and other prospects
• Looks for ways on how to acquire caravans or events within their area of assignment
  
  

• Cascades new digital channels features and capabilities of BPPI VYBE and BPI Branded Feature by conducting rollouts to their respective managed areas and actively encourages branches to enroll clients in BPI VYBE
  
  

• Ensures accurate and timely preparation of BPI Vybe enrollment reports, and reimbursement
• Ensures that the reports are up to date to make sure that targets are met
  
  

• Attends trainings and walkthroughs provided by the department to be always updated with knowledge regarding BPI Vybes features
• Practices proper decision making and understands the client’s needs
• Analyzes complaints escalated by partner branches if needs escalation or urgent endorsement
  
  

• Must be a graduate of any Business, Banking and Finance, Management or Marketing related courses
• Preferably with working experience in banking, sales, marketing or customer service
• Must have knowledge of BPI digital channels (VYBE, BPI Branded Features and others)
• Has basic knowledge of bank products and services
• Must possess good sales and collaboration skills
• Must be a self-starter and have initiative
• Must have leadership skills and interpersonal relationship skills
• Must have good oral and written communication skills (Adept with MS Office applications)
• Must have strong presentation skills
• Must have the ability to expand his/her network and build harmonious relationship with VYBE partners
• Must be capable of facilitating group training and presentation
• Must be willing to do fieldwork
• Must be residing in NCR or Metro Manila