Manager - Influencer Content Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

General Description

The Manager - Influencer Content Planning is responsible for driving the development of content/influencer marketing strategy and plans as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media.

Responsibilities Of The Role

Strategic Planning

• Drive overall strategic direction based on brand’s marketing objectives
• Identify competitive and landscape content trends using WPP Media analytics tools
• Lead in calculating overall Share of Voice ambition per brand
• Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
• Lead in developing the right KOL content plan with corresponding performance calculation
• Ensure correct campaign phasing versus budget and ambition
• Ensure quality, creative KOL brief and content idea/ messaging
• Liaise with clients for KOL content plan approval
• Drive key learnings and strategic plans, supporting the Department Head
• Develop detailed campaign plans, supervise Associates to ensure all plans follow campaign threshold and overall KPI
• Develop monthly/ quarterly trends mining
  
  

Account Management

• Liaise with key client stakeholders to ensure overall brand ambition and strategies
• Ensure client satisfaction on brand’s performance
• Supervise Associates and lead key campaign planning discussions on a daily basis
• Lead weekly WIPs with clients
  
  

Commercial Planning

• Determine the cost and value for each of the projects
• Ensure zero overspend per campaign plan
• Support the Department Head in managing costs with the buying team based on budgets
• Support the Department Head in ensuring budget spend tracker is 100% updated and no overspends
• Supervise all content plan submissions and negotiate with KOL to ensure best KOL pricing
  
  

Best Practice and Innovations

• Create case studies or a portfolio that can establish the value of the service
• Drive innovations on platforms and practice
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.

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