Key Account Manager Lead

Job Description

The KAM Lead will be responsible for driving the growth, performance, and engagement of Shopee's external affiliate ecosystem. This role will lead a team of Key Account Managers (KAMs) focused on affiliate acquisition, creator management, and MCN partnerships, while developing strategies, programs, and incentives to sustainably scale affiliate-driven traffic and GMV.

Key Responsibilities

• Lead and coach a team of KAMs, ensuring strong performance, capability development, and achievement of business targets.
• Drive affiliate ecosystem growth through creator acquisition, activation, retention, and monetization initiatives.
• Oversee strategic relationships with MCNs, agencies, and top-tier managed creators to maximize affiliate performance.
• Design and execute incentive programs, campaigns, and engagement strategies to increase affiliate activity, content output, and GMV contribution.
• Monitor affiliate performance metrics and identify opportunities to improve productivity, efficiency, and creator ROI.
• Collaborate with cross-functional teams including Marketing, Business Development, Category, Product, and Regional teams to develop growth initiatives and unlock new opportunities.
• Establish scalable processes, reporting frameworks, and operational best practices to support long-term affiliate growth.
• Analyze market trends, creator behavior, and competitor activities to inform business strategy and program development.
  
  

• Bachelor's degree in Business, Marketing, Communications, or related fields.
• 5+ years of experience in account management, partnership management, creator ecosystem, affiliate marketing, or business development.
• Experience managing teams and driving performance through clear KPIs and coaching.
• Strong stakeholder management and relationship-building skills.
• Data-driven mindset with the ability to translate insights into actionable growth strategies.
• Excellent project management, communication, and problem-solving skills.
• Experience in e-commerce, creator economy, social commerce, affiliate marketing, or digital advertising is highly preferred.