Internal Creator Relationship Manager

Job Description

• Creator Management & Development
• Recruit, onboard, and manage a portfolio of livestream creators across key categories.
• Build and maintain strong relationships with creators, ensuring alignment with platform goals and campaign priorities.
• Provide regular performance feedback, training, and strategic guidance to improve content quality, conversion rates, and audience engagement.
• Livestream Program Execution
• Work closely with internal category, marketing, and operations teams to match creators with brand campaigns and seller activations.
• Monitor livestream quality, engagement, and performance metrics to identify opportunities for optimization.
• Support the rollout of key livestream programs (e.g., Superstar, Golden Tick, Matchmaking) and ensure creator participation and satisfaction.
• Performance Tracking & Optimization
• Analyze creator performance using platform data to track GMV, orders, and engagement.
• Identify top-performing creators and nurture them for higher-tier programs or long-term partnerships.
• Recommend incentive structures and performance improvement plans based on data insights.
• Strategic Growth & Ecosystem Building
• Contribute to building a scalable and sustainable creator ecosystem by identifying new talent pools and niche verticals.
• Collaborate with cross-functional teams to enhance the creator experience through automation and platform tools (e.g., Creator Marketplace).
• Drive initiatives that strengthen creator loyalty and retention, ensuring Shopee remains the preferred platform for livestream creators.
  
  

• Has at least a Bachelors degree of any business/marketing-related 4-year course
• 2–4 years of experience in creator management, influencer marketing, partnerships, or account management—preferably within e-commerce, media, or tech.
• Proven track record in end-to-end project management
• Hands-on experience applying data and insights to drive decision-making and project outcomes
• Experience in influencer marketing, campaign or brand management, or content/creator operations is a strong plus
• Strong interpersonal and communication skills; comfortable managing external stakeholders.
• Strong project management capabilities – confident in planning, coordinating, and executing cross-functional projects from start to finish
• Able to process and interpret data, and apply insights to optimize strategies and improve performance
• Proficiency in tools like Google Sheets/Excel, Slides, and project management tools
• A conscientious team player who takes ownership, follows through on details, and keeps others informed
• Results-driven mindset with a bias for action and the ability to manage multiple priorities in a fast-paced environment
• Strong communication and coordination skills—clear, proactive, and solution-oriented