Growth Planning Manager

IWG is the largest provider of flexible workspace solutions in the world. Trading under multiple brands (including Regus, Spaces, HQ, Signature and No18) we have a physical network of over 4,000 locations across 1,000 towns and cities in 120 countries. Our mission is to help our millions of customers to have a great day at work, every day.

We are experiencing a surge in demand for flexible workspace solutions. To meet this demand, we are rapidly accelerating the growth of our network. To deliver our ambition we are recruiting partners to open and operate IWG locations. Our target audience are building owners, franchise operators and competitors, we will work with our partners under a variety of commercial structures demanding a dynamic and broad-based approach to business development.

Position Profile

Prepares Growth Plans for new and existing markets, focusing on the strategic distribution of IWG centres for each brand and maximising IWG penetration in each market.

Principal Accountabilities

• Prepares Growth Plans for new and existing markets.
• Analyses performance of existing IWG units (occupancy, demand, financial performance).
• Obtains data on office locations, residential suburbs, traffic generators, and competitor locations.
• Obtains data on traffic patterns and activity (employment, leisure).
• Obtains reliable demographic data (population count, age, income, household structure, etc.), traffic data (vehicle and pedestrian), and economic data from official institutions.
• Obtains detailed information on competitors (size, sales, ownership)
• Analyses all above data and information on the Market, and on the basis of conclusions drawn prepares a comprehensive plan for network development of the market.
• Presents and maintains Growth Plan including:
• Plan (standard presentation)
• Schedule of Development - work orders for field sales team
• Map with overlays (showing existing IWG locations, competitors, main office
  
  
  

locations, traffic generators, demographics, proposed locations, and trade areas)

• Special Analyses (M&A targets, existing estate reviews, NCO performance reviews)
• Continuous review and updating of planning document to support field teams (competition, new openings, closures.)
• Owns the creation and distribution of work orders for the field sales team.
  
  
  

Qualifications Required

• 5+ years of experience in market planning, business strategy, network development, or location analytics
• Proven track record in multi-market growth strategy, ideally within flexible workspace, retail, real estate, or franchise-driven industries.
• Strong understanding of demographic, economic, and geospatial data as they relate to expansion decisions.
• Proficiency in business intelligence tools and GIS/mapping platforms (e.g., Power BI, Tableau, ArcGIS, QGIS).
• Exceptional stakeholder management and communication skills.
  
  
  

Preferred

• Degree degree in Business, Urban Planning, Economics, or a related field.
• Familiarity with sales territory design, demand forecasting, or real estate acquisition models.
  
  
  

Why Join Us

• Play a critical role in shaping the global growth strategy of the world’s leading flexible workspace provider.
• Enjoy high visibility, autonomy, and the opportunity to directly influence network growth and commercial success.
  
  
  

About The Company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in 2022, 2023 and 2024. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home

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