Digital Marketing Manager - E-commerce Remote

Digital Marketing Manager – E-commerce (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.

This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.

The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.

About The Role

You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.

This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.

Key Responsibilities

Email Marketing & Automation

• Build and send campaigns using Klaviyo, Mailchimp, or similar
• Manage lists, segments, and A/B testing
• Set up automated flows (welcome, abandoned cart, post-purchase)
• Track and report campaign performance
  
  
  

• Use Google Analytics and Google Search Console to monitor website performance
• Set up and manage tracking for campaigns and conversions
• Analyse traffic, user behaviour, and campaign performance
• Provide insights and recommendations for optimisation
  
  
  

• Create and update product listings (titles, descriptions, pricing, variants)
• Optimise product pages, images, and collections
• Maintain inventory accuracy and coordinate with suppliers
• Perform regular checks for website issues, broken links, and outdated content
  
  
  

• Manage and support Google Shopping Ads and Google Ads campaigns
• Support SEO efforts including keyword optimisation and content updates
• Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows
  
  
  

• Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
• Write captions, create basic Canva content, and edit short-form videos
• Manage comments and DMs, escalate issues, and track FAQs
• Monitor performance and suggest weekly improvements
  
  
  

• 4+ years experience in digital marketing or e-commerce roles
• Strong experience in e-commerce platforms (Shopify/WooCommerce)
• Proven experience in email marketing and automation
• Hands-on experience with Google Analytics and tracking setup
• Experience with SEO and website optimisation
• Experience managing Google Shopping Ads or Google Ads
• Familiarity with Google Search Console
• Experience in social media marketing and content management
• Experience using HubSpot or similar CRM tools
• Strong written and verbal English communication
• Highly organised, detail-oriented, and able to manage multiple tasks
  
  
  

• Experience in retail, DTC, or e-commerce brands
• Experience handling end-to-end digital marketing campaigns
• Strong understanding of conversion optimisation and customer journeys
  
  
  

• Website traffic, engagement, and conversion growth
• Email campaign performance (open, click, conversion rates)
• Accuracy and quality of website and product management
• Effectiveness of digital campaigns and tracking
• Quality of reporting and analytics insights