Digital Activation Specialist

Discover your 100% YOU with MicroSourcing!

Position: Digital Activation Specialist

Work setup: Work from home

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
  
  

Your Role

As a Digital Activation Specialist, you will:

• Build and traffic multi-platform paid social and programmatic display campaigns across DV360, Campaign Manager 360 (CM360), Meta Ads Manager, and TikTok Ads Manager using approved media plans.
• Configure campaign hierarchies, insertion orders, ad sets, line items, and placements following strict naming conventions, flight dates, budgets, bids, targeting criteria, and frequency caps.
• Upload and audit creative assets, managing clickthrough URLs, platform rendering checks, creative swaps, and A/B test variations throughout flight cycles.
• Implement and monitor conversion tracking tags, Floodlight activities, Meta Pixels, and custom events to safeguard data integrity and campaign attribution.
• Conduct detailed QA checks, day-one launch verifications, spend pacing audits, and approved mid-flight optimizations while maintaining transparent status documentation.
  
  

What You Need

Non-negotiables

• 3+ years of hands-on experience in digital marketing, specifically managing paid social and/or programmatic display media.
• Demonstrated proficiency executing campaigns in either Social (Meta, TikTok) or Display/Programmatic DSPs (DV360, CM360).
• Strong working knowledge of conversion tracking, tag implementation (Pixels, Floodlights), and digital campaign analytics.
• High attention to detail with proven ability to maintain precision, manage QA workflows, and meet strict campaign flight deadlines.
• Excellent verbal and written English communication skills for effective cross-departmental collaboration.
  
  

Preferred Skills/expertise

• Dual proficiency across both paid social and programmatic display platforms.
• Google Marketing Platform certifications (Campaign Manager 360, Display & Video 360, Google Analytics).
• Prior experience executing campaigns in an agency setting or within the arts, entertainment, or media industries.
• Experience with cross-channel project management and communication tools (Slack, Zoom, Google Workspace).
• Demonstrated ability to interpret campaign analytics and deliver actionable performance recommendations.
  
  

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

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