Commercial Product Manager

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change.

About The Job

The Commercial Product Manager leads the strategic and day-to-day management of category marketing programs that drive results for our client’s Commercial Pest Control business. This role plays a key part in planning, resourcing, and delivering large-scale marketing initiatives and go-to-market strategies that consistently support business objectives.

The Commercial Product Manager will focus on building a cohesive messaging and market positioning strategy reflective of an industry leader. This role serves as a key lead for our Lines of Business, partnering with product, creative, and lead generation teams while collaborating across the wider organization with Sales, Operations, and Business Intelligence.

As Commercial Product Manager, You Will…

• Own all aspects of the business, ensuring lead growth, retention, and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancellations, and renewals are addressed by cross-functional partners for their assigned LOBs.
• Work closely with the Data, Analytics & Insights and Product Management teams to assess competitive landscape, market trends, and customer data to identify opportunities and inform decisions.
• Be responsible for ensuring the innovation roadmap will deliver on customers’ wants and needs, and help meet financial targets.
• Lead the definition and execution of go-to-market strategies, value propositions, and claims that speak to customer needs.
• Supervise the product launch plans of designed LOBs, including the development of collateral, sales tools, and playbooks.
• Maintain an ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate, and deliver Marketing to Sales program, product, and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams, including Commercial Sales and Marketing teams, Marketing Business Partners, to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers. Manage resources to ensure marketing assets and the content library are up to date.
• Be responsible for ensuring the tracking of expenses against the budget, and reporting the return on investment regularly to the DoM and the finance department on fiscal status.
  
  

• Bachelors degree in a related area, BA or BS required. A Masters degree is a plus.
• A minimum of 5 years of experience in product marketing management, including influencing both internal and external stakeholders.
• Able to think strategically and engage with proper stakeholders and colleagues.
• Able to work in a fast-paced environment and switch tasks quickly.
• Expert understanding of brand management, brand positioning, and awareness.
• Deep knowledge of lead creation, development, nurturing, and management.
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.
• Strong computer skills; experience with Google Platform a plus.
• Understanding of content marketing and social marketing.
• Able to demonstrate high levels of drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators, including content strategies, marketing, and digital content.
• Excellent indirect people management skills with demonstrable experience of leading a large, dispersed, and diverse workforce across multiple locations and at the national level.
• Excellent organisational and leadership skills with the ability to operate effectively both strategically and operationally as required.
• Ability to communicate effectively, both verbally and in writing, with cross-functional team members and mid-level leadership. Proven ability to influence a diverse range of internal and external stakeholders at all levels.