Buying Manager

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Responsibilities

• Help clients maximize the effectiveness and efficiency of their affiliate spend by building and interpreting program performance data
• Coordinate with Media Buyers and Planners to execute Media Plans on behalf of clients managing, budget allocation, ensuring implementation of media, coordinating with affiliate publishers, platform enablement etc.
• Build relationships with clients and vendors to foster long-term success
• Negotiate approved executions - TV (including linear optimized), Radio & OLV
• Working with specialty teams to identify and implement efficient business practice.
• Work with media vendors regarding tactical aspects of the media buy to achieve campaign objectives and/or fulfill a client request
• Manage contracts/ insertion orders and any resulting revisions with media vendors
• Input broadcast/OLV media buys
• Actualize media spending
• Assist with financials
• Clearing of invoice
• Train media assistants, media buyers
• Prepare/develop reports in PowerPoint & Excel - routine & custom reports
• Usage of all media related systems
  
  

Additional Information

Publicis Groupe concluded the year 2024 as the worlds largest advertising group, driven by strong performance, including an organic growth rate of 6.3% in the fourth quarter, leading to a 5.8% increase for the full year. This performance also resulted in Publicis Groupe growing three times faster than its holding company competitors and five times faster than IT consultancies. The company also reported maintaining industry-leading financial ratios and increased investments in artificial intelligence (AI) and talent development.

---