BRAND STRATEGY OFFICER

The Brand Strategy Officer is mainly responsible for the implementation of the differentiated BPI brand and its impact on the brand and communications architectures.

Core Responsibilities

• Coordinates regular brand audits and research on current market trends and predicting future trends that might affect the BPI brand
• Analyzes market data, customer feedback and survey responses to review and update the BPI CVP and brand and communications architectures
• Recommends to the Department Head an updated BPI CVP and brand and communications architectures
• Implements brand refresh exercises as directed by the Department Head
• Coordinates with the project owner, reviews and recommends changes or improvements to the Department Head the campaign communications briefs
  
  

• Bachelor’s Degree in Management, Communication, Advertising
• (Preferred) Master’s Degree in Business Management or Communications
• Certifications in Digital Marketing or similar programs
• At least 5 years in Brand Management / Brand Strategy
• Extensive background in Strategic Planning, Business Strategy, Branding, and Marketing Communications
• Experience in the Financial Services industry is an advantage
• Deep understanding of branding (value proposition, employer/employee value proposition, corporate culture)
• Strong grasp of marketing communication (strategy, insights, brand proposition)
• Proficiency in CVP, A&P and OPEX management
• Data analytics and consumer insights application
• Creative execution and project management