Associate Creative Director Copy

Company Description

Leo Burnett is part of the globally renowned Publicis Groupe. Leo Burnett partners with some of the world’s most iconic global and local brands to deliver campaigns that resonate with people on a deeper level. By blending creativity, data, media, and technology, our team crafts bold ideas and powerful storytelling that drive meaningful connections and measurable impact.

Overview

As an Associate Creative Director, you will lead creative teams in conceptualization, ideation, and execution of campaigns that drive measurable business outcomes. You will guide your direct reports, shape campaign vision, inspiring and motivating teams with clarity of purpose and direction.

Responsibilities

Innovative & Analytical Mindset

• Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration
• Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions.
• Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.
• Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities.
• Develops and evaluates creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management.
• Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique.
• Leads the creative efforts on new business assignments, as needed.
• Ensures that creative presentations to the client meet the highest professional standards.
• Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff.
• Imparts outdoor industry expertise and experience to the team.
• Conceives and create experience design solutions that meet client objectives
• Effectively communicate creative concepts and strategies to both clients and our internal team.
• Designing comps, storyboards, initial graphic concepts, and final deliverables
• Brainstorms and developing campaigns while working with clients on multiple projects at once
• Assists the Creative Director to improve the Creative group’s technical and creative performance.
• Help ensure that deadlines and budgets are met.
• Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals.
• Extends client relationships and explore new ways to deliver value.
• Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team
• Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors
• Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work
• Provides leadership and professional development to department staff
• Mentors and trains team members, write performance reviews, and allocate work
• Set goals and KPIs for each team member, and works with them to achieve these.
  
  

• 10+ years of network agency experience with a primarily Copy background
• A proven track record of conceptual creative ability and judgment
• Successful client contact experience and ability to grow business organically
• The ability to work collaboratively with account management
• Excellent presentation skills
• Successful experience in managing creatives
• The availability and commitment to work extra hours as needed to ensure client satisfaction
• Demonstrated experience in events (client/brand)
• Understanding of consumer behaviours and industry trends