Associate Brand Manager

Essential Job Functions: 

• Drive the overall performance and growth of assigned brands through effective brand management and strategic planning.
• Develop and recommend advertising strategies, marketing programs, and tactical solutions aligned with brand and business objectives.
• Analyze consumer insights, market trends, and competitive activities to identify opportunities and support decision-making.
• Lead the planning, implementation, and execution of marketing initiatives, campaigns, and brand-building activities.
• Serve as the primary point of person for all brand-related initiatives and coordinate with internal and external stakeholders to ensure successful execution.
• Conduct consumer and market research as needed to strengthen brand positioning and support business growth.
• Ensure that all brand communications and marketing activities are consistent with the company's overall brand strategy and standards.
  
  

Minimum Qualifications

Join Our Talent Community

There’s a whole world of opportunities in front of you.

Our Purpose

We are Ardent World Inc., an FMCG, in the business of personal care and retail vanity products. AWI is the product of a passionate desire to bring quality, affordable skin care solutions to everyone. We combine passion with science and in-depth analytics to bring products to market that people can feel and see the difference.

A World of Opportunities

AWI Professionals in our talent community share the same passion for excellence and thrives well with these qualities:

• Goal driven mindset;
• Firm understanding of business and economics to develop strategies and grow the business;
• Strong creative and problem-solving skills;
• Strong management and leadership skills: able to get the best of people and inspire them to follow;
• Excellent communication skills: can interact with different organizational levels;
• Learning attitude: to keep up with the digital transformation of the organization.
  
  

What we’re looking for?

• Passionate about building brands and creating meaningful connections with consumers.
• Strategic and consumer-focused, with the ability to translate market insights into effective brand initiatives.
• Adaptable and innovative, able to thrive in a fast-paced environment and respond effectively to changing market conditions.
• Determined and results-oriented, with a strong drive to achieve brand and business objectives.
• Organized and detail-oriented, capable of managing multiple projects while ensuring quality execution.
• Collaborative and proactive, able to work effectively with cross-functional teams and stakeholders.
  
  

Professional Experience And Required Qualifications

• Bachelor's degree in marketing, Advertising, Communications, or any related field.
• Preferably with at least 7 years of experience in brand management, marketing, brand planning, or product management within a consumer industry.
• Strong understanding of consumer behavior, market research, brand development, and marketing strategy.
• Highly analytical and creative, with the ability to develop effective marketing strategies and identify growth opportunities.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter, resourceful, organized, and detail-oriented with strong business acumen.
• Experience in FMCG, retail, beauty, or lifestyle brands is an advantage.

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