Media Relations Specialist

Job Description

Media Engagement

• Cultivate and maintain strong relationships with media across business, tech, lifestyle, and general news beats, as well as with editors and producers at various levels.
  
  

• Support the creation and implementation of strategic campaigns and Shopee’s corporate initiatives by crafting and executing tailored media engagement strategies for each plan and campaign, effectively reinforcing the brand narrative.
  
  

• Assist in preparing press materials, including drafting initial versions of press releases, Q&As, media pitches, and event write-ups, in close collaboration with senior team members.
  
  

• Coordinate media interviews, briefings, and press events to ensure all logistics and stakeholder needs are met.
  
  

• Track and analyze media coverage, identify key trends, and compile regular reports with relevant insights for internal teams.
  
  

• Provide support in managing media queries and issues management under the guidance of senior communications leads, ensuring prompt, accurate, and aligned responses.
  
  

• Collaborate closely with internal teams, including risk, marketing, and regional counterparts, to ensure consistency in messaging and identify potential media opportunities.
  
  

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
• Approximately 8 years of relevant experience in media relations, agency or in-house; experience in e-commerce, tech, or consumer brands is a plus.
• Extensive media network with demonstrated ability to maintain strong working relationships across sectors.
• Strong writing and editing skills; adept at tailoring messages to different audiences and platforms.
• Comfortable working in a fast-paced environment with multiple priorities and stakeholders.
• Strategic yet hands-on, with a collaborative approach and attention to detail.
• Bilingual fluency in English and Filipino.