Marketing Officer

The Marketing Officer is responsible for conceptualizing, strategizing, orchestrating, and implementing the various marketing support requirements of the Global Markets Group and its Sales Teams to help achieve their business objectives and meet their customers’ needs.

Core Responsibilities

• Understands the financial/ treasury markets and customer behavior to the current product and services suite and develop relevant marketing activities and materials to help Global Markets and its Sales Teams in achieving their goals
• Develop marketing plan/s aligned with business objectives in growing business volume, increasing customer market base, and achieving profitability targets
• Executes specific programs in such areas as advertising and promotions, direct marketing and CRM, PR, and publicity, etc. which require directing and coordinating with other internal groups and outside agencies to deliver and implement such programs effectively and efficiently
• Provides marketing and promotional support to the Sales Teams to ensure their attainment of business volume and customer count growth and profitability goals
• Monitors marketing program results and competitor activities, report on the results and provide recommendations in helping build sustainable competitive advantage and deliver measurable benefit to the business
• Manages the marketing budget of assigned projects and ensure all marketing activities and spending are within the approved budget