Content Writer

About IntouchCX

IntouchCX is a global leader in customer experience management, digital engagement, and AI and automation solutions. We immerse ourselves in your world with curiosity, creativity, and innovation to deliver exceptional results. For over 20 years, we have scaled with soul to become a disruptive industry leader by building trusted long-term relationships with our brand partners and empowering our people to drive positive change.

About The Job

The Content Writer is responsible for developing material for strategic and tactical marketing programs supporting the client and its subsidiaries. This includes generating content for campaigns, digital initiatives, thought leadership, trade shows, and customer-facing events and programs.

The Content Writer plays a key role in developing a cohesive messaging and market positioning strategy, in an effort to drive the generation of new, high-quality marketing and sales leads. This position is also essential for the success of both internal and external communication efforts, overseeing the creation and distribution of valuable content. This role demands strong collaboration, requiring the Content Writer to work effectively with peers in creative, marketing, sales, internal communications/HR, operations, and other cross-functional teams throughout the organization.

As Content Writer, You Will…

• Be accountable for creating content to drive traffic, engagement, and leads that deliver sales and customer retention.
• Collaborate with stakeholders across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
• Research, write, and edit for content development, including, but not limited to: sales collateral, white papers, guides, emails, infographics, blogs, articles, video scripting, presentations, webinars, internal messages, and other writing support as needed.
• Approach the job with a brand publisher mindset: to create the content audiences are looking for and then to optimize the path to conversion.
• Participate in the creation of an effective, relevant, executable, and measurable editorial content calendar for multiple brands across multiple channels.
• Ability to support multiple brands with different product and service lines
• Proofread for grammatical, spelling, and content errors and inconsistencies.
• Handle editorial requirements, which include basic SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Participate in the integration of content programs with brand campaigns to drive brand demand.
• Participate in the creation/expansion of a dynamic, effective thought leadership program for relevant brands.
• Assist in the creation of sales enablement tools designed to highlight our differentiators and value propositions.
• Write clear and concise business-to-business operational communications, business-to-business marketing communications, and business-to-consumer marketing communications.
• Edit highly technical work and translate it to reach broad audiences.
• Meet tight deadlines and fast-turnaround requests.
  
  

• Bachelor’s degree in Marketing or in a related area, BA or BS; Master’s degree a plus.
• 2-3 years of copywriting, journalism, or communications experience.
• Able to work in a fast-paced environment and switch tasks quickly.
• Expert editorial knowledge and ability to ensure content and messaging adhere to established brand guidelines.
• Knowledge of Salesforce and marketing automation software such as HubSpot.
• Familiarity with Adobe Creative Suite products and general graphic design principles is also a plus.
• Aware of conversion rate optimization tactics and the ability to leverage campaign KPIs and foresight for maximum ROI.
• Advanced knowledge of Google Platform tools and services.
• Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing.
• Strong project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment, and focus on the delivery of results in the form of engagement, leads, and sales.
• Highly creative, autonomous, self-starter, problem solver.
• Able to think strategically and engage with proper stakeholders and colleagues.
• Background in writing for science, service, or technical fields is a plus.
• An understanding of traditional and digital marketing distribution channels, including email, newsletters, community sites, blogs, social platforms, and websites.
• An appreciation for the best practices in content creation for each channel is necessary.