Senior Growth And Acquisition Lead

Acquisition

Our Mission

Our goal is for everyone to make bolder choices with their finances.

To get there, were creating an all-in-one ecosystem of financial services for todays generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.

To be part of Team Maya is to be Bolder for Better.

Description

Overview:

The Senior Growth & Acquisition Lead drives efficient new user acquisition and activation by leading customer-centric go-to-market strategies across channels, with strong ownership of In-App Campaigns and User Lifecycle Management (CLM). This role partners closely with cross-functional teams to translate insights into scalable programs that deliver against growth and revenue OKRs.

What You Will Do

• Drive low-cost, high-impact acquisition across existing and new channels in line with Growth strategy and business priorities.
• Identify insights, trends, and growth opportunities; translate these into actionable programs and campaigns to meet acquisition and activation targets.
• Develop and execute go-to-market plans for new user acquisition in partnership with Sales, Marketing, Media team, CLM, Strategic Partnerships, and BU teams.
• Own User Lifecycle Management (CLM) for new users across key funnel stages (registration, upgrade, activation, engagement, retention).
• Design, execute, and optimize In-App Campaigns (e.g., onboarding flows, nudges, promos, cross-sell) to improve conversion, usage, and retention.
• Leverage behavioral, cohort, and journey insights to deliver timely, relevant, and personalized in-app communications.
• Lead end-to-end campaign development from market insight and concepting to business case development, execution, and optimization.
• Work closely with Mesh counterparts on creative development, promo onboarding, CLM setup, and media execution.
• Ensure campaigns are customer-centric, insight-led, and aligned with brand and product priorities.
• Partner with Commercial Leadership, Product/UX, Marketing Capabilities, Sales, and Business Development to gain alignment and enable execution.
• Champion customer-centric acquisition and lifecycle strategies to senior stakeholders and cross-functional teams.
• Measure campaign and program effectiveness using data analytics and tools.
• Track performance against core business OKRs and continuously recommend optimizations to improve efficiency and impact.
• Leverage Maya’s ecosystem by collaborating with Sales (Maya Business, Maya Center) and Business Development teams to support co-marketing and distribution-led acquisition initiatives.
• Identify opportunities that drive both acquisition and retention through partners and key accounts.
• Build and maintain strong knowledge of market trends, competitive landscape, technologies, and regulations.
• Apply insights to campaign development, positioning, and broader growth strategies.
• Provide inputs to Product/UX, tools, and process improvements to enhance the end-to-end customer journey and operational efficiency.
  
  

What We Are Looking For

• At least 5 years of relevant experience in Growth, Brand, or Performance/ Digital Marketing
• Background in industries such as Fintech and e-commerce is a plus
• Competent with using Microsoft PowerPoint, Word, and Excel, including Pivot tables, reporting, and charts. Knowledge of Power BI a plus
  
  

About Us

Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of money makers through cutting edge technology. 

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever. 

We are powered by the countrys only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. 

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. https://www.bsp.gov.ph/

---