It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the countrys leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.
Role Overview
Development of Brand Plans
Analyzes relevant market data and trends to identify growth opportunities, gaps, and insights for the brand
Creates the brand vision and formulates brand strategies, positioning, and communication plans and programs (e.g. Sales, Market Share)
Aligns with Enablers and applies knowledge of Unilab processes in developing brand plans (e.g. Trade and Patient programs with S&CD)
Guides direct report/s in market analysis and plan development
Launching of New Products
Prepares and leads collaboration with Enablers to deliver New Product requirements and launch
Management of Brand Financials
Delivers brand sales targets and profitability
Monitors actual product expenses vs budget in compliance with corporate financial guidelines and processes
Management of Brand Inventories
Balances supply and demand forecasts to support healthy inventories (e.g. Trade, Warehouse)
Customer Relationship Management
Maintains Key Opinion Leader (KOL) advisors and expands to other prescribers as brand grows
Designs cohesive and comprehensive solutions to continually enhance customer (MD and patient) experience
Qualifications
Attained bachelor’s degree in Business Administration, Media and Communications, Marketing, Commerce, or equivalent
With two (2) to five (5) years of relevant experience in Marketing, Sales, Field Operations, or Business Development
Has an understanding of Profit and Loss (P&L) and different financial measures (Sales, Cost of Goods Sold, Ratios, Operating Income)
With excellent communication, analytical, and interpersonal skills
Diligent, highly strategic, and detail-oriented
We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.
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