Integrated Media Planning Manager

Overview:

The Integrated Media Manager is a key leader in the company’s growth engine, driving integrated, full-funnel campaigns across B2C and B2B, spanning offline, digital, and emerging channels.

We aspire to set the benchmark for executional excellence in marketing — ensuring every campaign is delivered with consistency, precision, and impact.

The role requires strong leadership, commercial acumen, and deep knowledge of media dynamics, with a focus on measurement, optimisation, and building future demand. The successful candidate will inspire their team, set new standards for execution, and help position the company as a challenger brand recognised for world-class delivery.

What you will do:

• Lead the planning and execution of paid media strategies across the full funnel, driving sustainable growth in B2C and B2B.
• Translate media strategies and results into compelling stories that highlight execution quality, business impact, and effectiveness versus benchmarks and competitors — helping all stakeholders understand and believe in the value of our investments.
• Ensure executional excellence through the team and agency partners, accountable for quality, consistency, and measurable outcomes.
• Manage multi-million-dollar budgets with discipline, delivering strong ROI and optimised channel performance.
• Orchestrate channels across objectives and campaigns, working with marketing, business, and customer lifecycle (CLM) teams, as well as organic, creative, and web partners.
• Guide campaign analysis and structured testing (ads, landing pages, audience segments) to generate insights, improve conversion, and raise performance against benchmarks and competition.
• Provide clear performance reviews and competitive insights to senior management.
• Safeguard compliance with regulatory requirements and internal brand standards.
• Stay ahead of AI-powered discovery (e.g. AI-driven search and LLM-based brand discovery) and propose new opportunities during media reviews.

What we are looking for:

• Experience in Media or Digital agencies / Advertisers Media Management department or Media Company / Media Research Agencies
• Experience in tech/telco/fintech/banking/finance communications field gained in-house or at a global agency, with understanding of regulatory environment a plus