Integrated Media Planning Manager

Integrated Media

Our Mission

Our goal is for everyone to make bolder choices with their finances.

To get there, were creating an all-in-one ecosystem of financial services for todays generation of goal-getters. That feat takes extraordinary people-those with the guts to challenge the way things are and transform them into something better.

To be part of Team Maya is to be Bolder for Better.

Description

Overview:

The Integrated Media Manager is a key leader in the company’s growth engine, driving integrated, full-funnel campaigns across B2C and B2B, spanning offline, digital, and emerging channels.

We aspire to set the benchmark for executional excellence in marketing — ensuring every campaign is delivered with consistency, precision, and impact.

The role requires strong leadership, commercial acumen, and deep knowledge of media dynamics, with a focus on measurement, optimisation, and building future demand. The successful candidate will inspire their team, set new standards for execution, and help position the company as a challenger brand recognised for world-class delivery.

What You Will Do

• Lead the planning and execution of paid media strategies across the full funnel, driving sustainable growth in B2C and B2B.
• Translate media strategies and results into compelling stories that highlight execution quality, business impact, and effectiveness versus benchmarks and competitors — helping all stakeholders understand and believe in the value of our investments.
• Ensure executional excellence through the team and agency partners, accountable for quality, consistency, and measurable outcomes.
• Manage multi-million-dollar budgets with discipline, delivering strong ROI and optimised channel performance.
• Orchestrate channels across objectives and campaigns, working with marketing, business, and customer lifecycle (CLM) teams, as well as organic, creative, and web partners.
• Guide campaign analysis and structured testing (ads, landing pages, audience segments) to generate insights, improve conversion, and raise performance against benchmarks and competition.
• Provide clear performance reviews and competitive insights to senior management.
• Safeguard compliance with regulatory requirements and internal brand standards.
• Stay ahead of AI-powered discovery (e.g. AI-driven search and LLM-based brand discovery) and propose new opportunities during media reviews.
  
  

What We Are Looking For

• Experience in Media or Digital agencies / Advertisers Media Management department or Media Company / Media Research Agencies
• Experience in tech/telco/fintech/banking/finance communications field gained in-house or at a global agency, with understanding of regulatory environment a plus
  
  

About Us

Maya is the all-in-one money platform that is bringing Filipinos bolder ways to master their money. It is powered by a unique integrated financial services ecosystem that addresses the ever-evolving needs of today’s generation of money makers through cutting edge technology. 

We lead millions of Filipinos — consumers, businesses, communities, and government agencies alike — into a version of the current digital economy that’s more inclusive, transparent, and empowering than ever. 

We are powered by the countrys only end-to-end digital payments company Maya Philippines, Inc. and Maya Bank, Inc. for digital banking services. 

Maya Bank, Inc. and Maya Philippines, Inc. are regulated by the Bangko Sentral ng Pilipinas. https://www.bsp.gov.ph/

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