AVP - Pay TV Subscription - Business Mngmt And CLV

Location: Mandaluyong City

On-site, Morning Shift

The Assistant Vice President for Pay TV Business Management & CLV is the overall Marketing and Business Lead for the legacy subscription television business (Pay TV). This role is accountable for overall subscriber base

Responsibilities: Driving Pay TV Success

• Lead the management of the overall subscriber base, focusing on Subscriber Acquisition and Churn Management.
• Drive Revenue Growth through Lifetime Value Uplift via churn management and upsell programs.
• Oversee Portfolio management for channel line-up build to deliver high consumer relevance and satisfaction.
• Develop and implement loyalty and customer engagement programs through digital channels.
• Ensure effective and cost-efficient execution of A&P Management.
• Identify and grow product distribution partnerships.
• Conduct Market gap and opportunity analysis, identifying high potential areas and providing them with the right product and programs.
• Utilize Data driven Insighting based on market trends, consumer needs, and usage habits.
• Manage the business team and other internal/external partners to support key business imperatives.
• Lead Business Modelling and Budget creation and monitoring.
  
  
  

• Minimum of 10 years marketing and/or product management experience.
• Prior experience in Telecoms, Digital Marketing, E-Commerce, or related industries is required.
• Must have P&L ownership experience.
• Proven record leading a business team in revenue growth and increasing customer lifetime value.
• Strong business planning & execution skills with a strategic mindset.
• Must possess excellent written, oral communications and presentation skills, with the ability to effectively communicate with all levels within the organization.
• Required education: Business Management, Marketing, Mass Communication, Advertising, or related courses (graduate school education is an advantage ).