Promotions And Engagement Associate

Role

Supports the execution of brand programs, promotions, and activations while ensuring strong coordination, documentation, and impactful brand presence across channels.

Duties & Responsibilities

• Engagement Program Implementation
• Assist in the rollout and execution of engagement programs such as Bida Builder and Bida Builder Pro
• Support implementation of planned program calendars and activities
• Coordinate with Sales, Trade, and partner associations for program execution and participation
• Trade Promotions & Activations Execution
• Support planning and execution of store activations, dealer programs, and presentations
• Coordinate logistics, materials, and on-ground requirements
• Ensure proper Marketing involvement in activation planning and execution
• Assist in post-activity reviews, documenting execution quality, feedback, and key learnings
• Brand Compliance & Execution Monitoring
• Assist in monitoring execution of materials (POS, collaterals, activations) against approved brand guidelines
• Conduct store and partner checks; flag non-compliant materials and coordinate corrective actions
• Support rollout of updated branding templates and materials
• Assist in brand compliance tracking
• Digital Content Support
• Capture on-ground content (photos/videos) during activations and program activities
• Coordinate with Creatives for content requirements and alignment with campaign needs
• Support basic content preparation or editing for digital use (as needed)
• Ensure outputs are consistent with campaign themes and messaging
• Monitoring, Reporting & Insights

• Track program and activation performance (participation, engagement, feedback)
• Consolidate reports for review, including:
• Execution summaries
• Program outcomes
• Areas for improvement
• Support preparation of quarterly reviews and documentation of insights
• Cross-Functional Coordination
• Work closely with Brand & Digital Marketing Officer, Creative team, and Sales/Trade teams
• Provide field insights to improve program design and campaign effectiveness
  

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Experience in trade marketing, activations, or retail execution
• Understanding of branding basics and content standards
• Experience in trade execution is an advantage
• Basic content capture (photo/video) capability is an advantage.
• Strong coordination and organizational skills
• Good communication (written and verbal)
• Basic understanding of branding and campaign execution
• Familiarity with social media and digital platforms
• Ability to handle fieldwork and multi-tasking.