National Activations Manager

Leads and manages in-store and on-ground activations, including sampling, push selling, cooking demos, and trade conventions, as well as internal events (NCC, NPD launches), to deliver meaningful shopper and consumer engagement and bring our brands to life.

The Activations Manager is responsible for the end-to-end management of in-store and on-ground activations, from planning and execution to KPI monitoring and post-activity evaluation. The role plays a key part in building brand awareness and driving product trial across multiple brands and platforms, ultimately leading to conversion, offtake, and shopper/consumer loyalty.

This role requires close collaboration with internal teams and external partners to ensure on-time, in-full (OTIF) and high-quality execution of all activation activities, in line with agreed KPIs and performance metrics. The Activations Manager ensures consistency, effectiveness, and impact of activations while continuously identifying opportunities to optimize results.

What We Ask

• Experience in managing end-to-end in-store and on-ground activations
• Strong planning, execution, and KPI monitoring skills
• Ability to manage multiple activities simultaneously while meeting timelines and quality standards
• Proven experience working with internal stakeholders and external agencies/vendors
• Strong stakeholder management and collaboration skills
• Analytical mindset with the ability to evaluate results and generate actionable insights
• High attention to detail and strong project management capabilities
  
  
  

What We Offer

• A dynamic role with end-to-end ownership of activation initiatives
• The opportunity to work across multiple brands and activation platforms
• A collaborative environment with exposure to cross-functional teams and external partners
• The chance to create visible impact by driving brand awareness, trial, and conversion
• Professional growth through hands-on involvement in shopper and consumer marketing activities
  
  
  

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them its not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

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