Customer Journey Execution Specialist

FrieslandCampina Professional Philippines is seeking a Customer Journey Execution Specialist to support the delivery of impactful, customer-focused marketing initiatives across Alaska’s online and offline touchpoints. This role drives seamless execution of activations, events, and campaigns, while collaborating cross-functionally to enhance customer experience and support the company’s ambitious growth plans.

FrieslandCampina Professional Philippines is looking for a Customer Journey Execution Specialist to support commercial and marketing teams in delivering seamless, customer‑focused touchpoints across both online and offline channels for the Alaska brand.

This role is critical in sustaining the company’s strong growth trajectory, with the business having doubled in size over the past two years and targeting further expansion by 2026.

Key Responsibilities:

Marketing Planning & Execution

• Support planning and implementation of marketing initiatives aligned with channel and market strategies
• Lead fairs and exhibitions end‑to‑end, including concept development, agency coordination, and execution
• Ensure brand consistency and proper use of marketing materials
• Manage physical assets such as innovation rooms, modules, fixtures, and premium items

Portfolio & Category Support

• Assist in new product development from ideation to launch
• Contribute insights for 12Q planning through category and market analysis

Financial Tracking

• Monitor A&P expenses (PR, PO, GR) and provide monthly tracking updates
• Manage documentation for finished goods used in activations and partnerships

Customer Activation Support

• Assist in customer engagement activities, including activations, training, and partnerships
• Track KPIs such as leads, promo performance, and engagement metrics
• Maintain lead database and coordinate with external partners

Stakeholder Collaboration

• Work cross-functionally with Commercial, R&D, Supply Chain, Procurement, and external agencies

• Bachelor’s degree in Marketing, Business Management, or a related field
• 1–3 years of relevant experience in event management, marketing execution, or digital customer experience
• Strong communication and stakeholder management skills
• Digitally savvy, with proficiency in Excel, Power BI, and digital platforms
• Strong project management and coordination capabilities
• Customer-focused with a strong curiosity for consumer insights and behavior
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel and work flexible hours when needed
• Fluent in both Filipino and English

• Opportunity to be part of a fast-growing business with ambitious expansion goals
• Exposure to end-to-end marketing execution across multiple channels
• Collaborative and dynamic work environment with cross-functional teams
• Hands-on experience in brand building, customer journey design, and activations
• Professional development and learning opportunities within a global organization
• Competitive compensation and benefits package
• A culture that values innovation, ownership, and customer-centric thinking

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them its not just about what we do, but who we are.

We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.