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Trade Marketing Manager - Beverages

Talentmate

Philippines

21st November 2025

2511-2544-524

Job Description

Multinational Company
Stability & Security

About Our Client

This organization is one of the leading beverage manufacturers in the Philippines, offering a diverse portfolio that spans both alcoholic and non-alcoholic products. It is recognized for its strong presence in the market, innovative product development, and commitment to delivering high-quality beverages that cater to a wide range of consumer preferences. The company operates across multiple channels, including modern trade, general trade, and on-premise establishments, and is known for its dynamic approach to marketing and distribution.

Job Description

Strategic Planning & Execution:

Develop comprehensive trade marketing strategies aligned with brand and business objectives.
Manage the full campaign lifecycle-from ideation and planning to execution and post-analysis.

Channel & Brand Management:

Design tailored trade programs for various channels, including modern trade, general trade, and on-premise (bars, restaurants, hotels).
Ensure consistent brand presence and impactful in-store and on-premise activations across all beverage brands.

Performance Monitoring:

Track KPIs, analyze ROI, and provide actionable insights to optimize future campaigns.
Maintain agility to adjust strategies based on market trends and brand priorities.

Cross-Functional Collaboration:

Work closely with Sales and Marketing teams to ensure seamless execution of trade initiatives.
Coordinate with external vendors and agencies for merchandising and promotional activities.

The Successful Applicant

Minimum 8 years of experience in trade marketing, preferably within FMCG or beverage industry.
Proven track record of managing end-to-end trade marketing campaigns (strategy to execution).
Comfortable handling alcohol category and managing on-premise channels.
Strong ability to pivot quickly and adapt to multiple brand requirements.
Ability to work independently as an individual contributor in a fast-paced environment.

Whats On Offer

Opportunity to shape a newly created position and make a significant impact on brand growth.
Work with a dynamic portfolio of beverage brands, including alcohol, in a highly collaborative environment.

Contact: Dex Vergara

Quote job ref: JN-112025-6887232

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	Philippines	City:	Makati National Capital Region
Company Website:	https://redirect.michaelpage.com/mp-home	Job Function:	Marketing
Company Industry/ Sector:	Personal Care Product Manufacturing Retail Groceries And Food And Beverage Manufacturing

What We Offer

About the Company

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