Senior Product Lead

Position Accountability Statement

The Senior Product Lead – Value-Added Services is accountable for the end-to-end development and performance of value-added and cross-selling services across MaxiGroup product portfolios.

The role leads the design, attachment, and launch of new value-added services embedded within base life, health, and care products, ensuring alignment with commercial objectives, regulatory requirements, and customer experience outcomes.

Specific Areas Of Accountability

• Own the VAS portfolio end-to-end across HMO, insurance, and clinic product lines, accountable for strategy, implementation, performance, and continuous optimization.
• Enhance, design, implement, scale, and manage value-added services (VAS) across Maxicare, MaxiHealth, and MaxiLife, driving customer adoption, engagement, cross-sell uplift, and incremental revenue.
• Define and execute the VAS product strategy and roadmap, ensuring alignment with Group growth priorities, customer segments, and lifecycle value objectives.
• Lead the end-to-end product development and implementation of new and enhanced VAS programs, from ideation and business case development through launch, monitoring, and iteration.
• Analyze market, customer, and competitor insights—leveraging Research outputs and conducting targeted analysis when needed—and translate insights into enterprise-level VAS initiatives and priorities.
• Sponsor and oversee market validation, pilots, and phased rollouts, making go / no-go and scaling decisions based on customer uptake, operational readiness, and financial impact.
• Identify, structure, negotiate, and manage strategic VAS partnerships, including service providers, distribution partners, reinsurers (where applicable), and commercial collaborators.
• Provide senior-level leadership across functions, working closely with Actuarial, Operations, CIT, and other Division, and Governance Committees to ensure seamless approval, implementation, and launch.
• Lead the preparation and finalization of VAS product designs, implementation plans, positioning, and portfolio alignment across HMO, insurance, and clinic contexts.
• Oversee and sign off on contracts, forms, regulatory submissions, and approval documentation related to VAS offerings, as applicable.
• Ensure all VAS initiatives and implementations comply with internal policies, regulatory requirements, and governance standards, maintaining audit-ready documentation at all times.
• Establish and track VAS performance metrics (adoption, revenue contribution, customer impact, partner performance), driving corrective actions and optimization where required.
• Act as the primary escalation and decision authority for VAS-related trade-offs involving scope, prioritization, partnerships, and implementation sequencing.
• Lead and develop the VAS product team, setting clear priorities and accountability across strategy, development, implementation, and performance.
• Coach team members to translate customer, market, and commercial insights into scalable, compliant, and value-generating VAS offerings across HMO, insurance, and clinic products.
• Enable effective cross-functional collaboration with stakeholders.
  
  

• In-depth knowledge & experience in marketing management, product management, project management and/or quality management from a life insurance company
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Previous leadership or management experience is an advantage.
• Good interpersonal skills – able to openly discuss ideas and concerns to peers and managers
• Can easily adapt and work in a fast paced culture and environment
• Delivers outputs on schedule and manages to work well under pressure
• Able to collaborate effectively with customers and/or colleagues outside own team structure
• UX/UI experience is an advantage
• Experience design
• Capable of using Design thinking principles and tools
• Capable of Prototyping and Usability testing
  
  

• Bachelor’s degree holder in BS Business Administration, Management, Industrial Engineering, Economics, Mathematics, Statistics and related courses
• At least 8 years’ experience in insurance, healthcare or similar experience with key focus on product and project management.
• At least 3–5 years leading complex, cross-functional initiatives
• Proficient in Microsoft Office applications and project management tools
• Demonstrated experience managing teams and/or multi-vendor delivery environments
• Experience in healthcare, insurance, financial services, or highly regulated industries is strongly preferred
• Excellent written and verbal communication skills