Senior Campaign Manager

About Amplify

Amplify is one of the leading digital entertainment companies in the Asia Pacific region. As a young and ambitious company, we are focused on redefining the entertainment business for the 21st century. At Amplify, we create and develop commercial opportunities and audience engagement for some of Australia and Asia’s biggest online creators through media partnerships, live events, and social commerce, ensuring the growth of our talent.

As a global agency led by creators, we operate at the intersection of talent, content, and culture. With offices in Australia, the Asia Pacific region, the United States, and beyond, we collaborate with some of the world’s largest brands to craft innovative campaigns that resonate with youth audiences. Our specialties include influencer marketing, social content, and ongoing talent partnerships that leverage digital platforms.

The Role

The Senior Campaign Manager is a highly-motivated, entrepreneurial and ambitious individual, able to think on their feet, and excels in a fast-paced environment working. Candidates should have 5+ years of experience working in account management, creator campaigns, integrated media sales or sponsorship roles.

Candidates need to demonstrate exceptional oral and written communication skills and understand the communication needs of individual clients. Candidates must be comfortable being the main point of contact for numerous clients. On top of that, the ideal candidate must have extraordinary organisational skills, multitasking skills and remain detail-oriented at all times. Finally, your experience in the industry has created a network of colleagues, clients, mutual connections and opportunities you can utilise in any role.

Strategic Campaign Leadership

• Develop and lead end-to-end strategy for global, multi-market creator campaigns—from pitch to post-mortem.
• Serve as the strategic lead for client communications, providing insights, proactive solutions, and campaign recommendations during the campaign execution phase
• Collaborate with internal stakeholders to build scalable and innovative creator campaign guidelines
• Own the campaign lifecycle, ensuring consistency in quality, brand alignment, and ROI delivery.
• Work with Accounts, Creative, and Production teams to translate brand objectives into compelling creator-led executions.

Client & Stakeholder Management

• Build and nurture senior relationships with clients, agencies, and platform partners to unlock long-term value.
• Act as a key contact point for high-value clients, offering strategic counsel and campaign performance updates.
• Manage high-level negotiations with creators and agencies, balancing commercial and creative outcomes.
• Anticipate and proactively resolve campaign challenges and risk areas.

Performance & Business Impact

• Drive performance tracking and insights across campaigns to optimize future execution.
• Prepare and deliver high-level reporting and recommendations to internal and external stakeholders.
• Align campaign strategies with wider business goals, contributing to revenue growth and client retention.
• Support the Global Campaigns Lead in quarterly forecasting, planning, and performance reviews.

Team Development & Leadership

• Mentor, train, and guide Campaign Managers and Campaign Specialists to ensure high-quality campaign delivery.
• Assist the GCS Lead in overseeing the day-to-day workload and growth of the junior team.
• Step in to lead internal team operations, approvals, and decision-making when the GCS Lead is unavailable.
• Foster a collaborative, solutions-focused team culture with a focus on professional development

Business Development

• Contribute to new business pitches, leveraging campaign insights and industry knowledge to craft compelling proposals.
• Identify new market and creator opportunities to help expand the campaign offering.
• Support cross-market alignment with regional leads to maximize commercial opportunities.

Ad Hoc Projects

• Participate in or lead internal initiatives and special projects as required by the business.