Job Description

Education

EDUCATION

  • Bachelor's degree in Marketing, Business, Communications, or a related field. MBA an advantage.

Qualifications

WORK EXPERIENCE

  • At least 8 years in product marketing, CX, or digital, preferably in telco postpaid.
  • Experience owning a digital / app product and running monetization or lifecycle programs.

Duties And Responsibilities

  • FUNCTIONAL
  • Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.
  • Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.
  • Addresses ARPU decline through targeted monetization and lifecycle offers.
  • Drives Infinity churn reduction and base retention through CX and engagement programs.
  • Manages assignee monetization initiatives across enterprise postpaid fleets.
  • Owns campaign design, delivery, and compliance across the postpaid CX calendar.
  • Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.
  • Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.
  • ADMINISTRATIVE
  • Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.
  • Submits P&L, pipeline, and performance reports on the required cadence; maintains roadmap, launch, and documentation.
  • Completes timekeeping, leave, and expense filings on or before cut-off.
  • Participates in performance management (goal-setting, reviews, appraisal) for self and team.
  • Completes mandatory compliance trainings annually (Code of Conduct, Data Privacy Act, Information Security).


Job Details

Role Level: Not Applicable Work Type: Full-Time
Country: Philippines City: Makati National Capital Region
Company Website: https://careers.pldt.com.ph/SMART/go/Smart-Careers/5257110/ Job Function: Marketing
Company Industry/
Sector:
Telecommunications Retail And Financial Services

What We Offer


About the Company

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