Product Lead-Ideation And Design

Product Lead - Product Development

Business Unit: Maxicare

Division: Customer Experience

Department: Product Development and Management

Sub-Department: Product Development – Maxicare Insurance

Level: Manager

Reporting Line: Product Portfolio Head

Position Accountability Statement

The Product Lead is accountable for the end-to-end development, delivery, and in-market performance of assigned products or sub-portfolios within the designated Business Unit, from ideation and design through implementation, launch, and post-launch optimization.

The role owns product outcomes, ensuring that products are customer-relevant, operationally executable, commercially viable, and compliant with internal governance and external regulatory requirements. The Product Lead translates portfolio strategy into concrete product initiatives, leads cross-functional delivery, and ensures disciplined execution across the full product development lifecycle.

For Maxicare and MaxiLife, the role operates within Insurance Commission (IC) governance requirements. For MaxiHealth, the role focuses heavily on clinic-based and PRIMA products, ensuring tight alignment between product design, clinic operations, and member experience.

Specific Areas Of Accountability

• Lead the end-to-end product development lifecycle for assigned products, from approved concept through:

• Product design and benefit structuring
• Business case and commercial validation
• System configuration and UAT
• Launch readiness and rollout
• Post-launch monitoring and enhancement
• Ensure readiness of products across systems, processes, and channels prior to launch, escalating risks as needed..
• Product Design, Ideation & Market Fit
• Lead product ideation and enhancement grounded in:
• Customer insights and usage patterns
• Market and competitor analysis
• Operational feasibility and cost structures
• For MaxiHealth, ensure PRIMA and clinic products are designed with:
• Clear visit entitlements and utilization logic
• Clinic capacity and operational constraints
• Seamless member experience across PCC touchpoints
• For Maxicare and MaxiLife, work with Actuarial, Legal, and Compliance to ensure benefit structures and pricing assumptions comply with IC rules and actuarial standards.
• Commercial & Performance Accountability
• Monitor and manage product performance post-launch, including:
• Uptake and adoption
• Utilization and cost behavior
• Profitability and sustainability
• Monitor performance against approved assumptions. Recommend and support corrective actions in partnership with Actuarial and Finance (benefit refinement, pricing review, positioning changes) where gaps are identified.
• Partner with Actuarial and Finance to validate ongoing product viability.
• Product Delivery & Cross-Functional Leadership
• Coordinate cross-functional execution with Actuarial, Operations, Technology, Clinics, Sales, Risk, Compliance, and Customer Experience.
• Ensure product intent is correctly translated into:
• System rules and configurations
• Operational workflows
• Sales and customer-facing materials
• Serve as the product lead for assigned initiatives, managing scope and trade-offs and escalating key decisions as required.
• Regulatory, Governance & Documentation
• Ensure completion and accuracy of:
• Product contracts, membership agreements, and documentation
• IC filings and regulatory submissions (for Maxicare and MaxiLife)
• Internal approvals and governance checkpoints
• Maintain accurate and audit-ready documentation for assigned products.
• Ensure adherence to internal product governance frameworks and standards.
• People Leadership & Team Development
• Lead a team of Product Officers, Senior Product Officers, and Product Analysts responsible for individual products or components.
• Translate assigned product priorities into clear deliverables and timelines.
• Set clear expectations on end-to-end ownership and delivery discipline
• Coach team members in product thinking, execution rigor, and stakeholder management
• Provide regular feedback, guidance, and escalation support
• Develop a capable product team that can effectively execute assigned products and initiatives..
• Continuous Improvement & Capability Building
• Identify gaps in product development processes, tools, or standards.
• Identify and contribute to improvements that reduce cycle time, rework, and execution risk.
• Contribute to the evolution of Product Development ways of working across the organization.
  
  

• Strives to embody, commits to support, and deliver the quality policy, objectives, and initiatives of the organization;
• Communicates, engages, directs, and supports people to contribute to Governance and Resilience effectiveness;
• Demonstrates commitment to customers by ensuring applicable statutory and regulatory requirements are determined, understood, and consistently met;
• Abides by Governance and Resilience policies and procedures for the effective management and control of processes; and
• Promotes and utilizes the process approach and risk-based thinking at work.
• Performs other RELATED functions that may be assigned his/her superior.
  
  

• Strong knowledge of product management, project coordination, and service design
• Commercial and analytical rigor with ability to assess product viability
• Strong analytical and problem-solving skills
• Ability to manage multiple tasks and deliver outputs on schedule
• Proven cross-functional leadership in regulated environments
• Strong judgment, prioritization, and decision-making skills
• Ability to work independently while collaborating within a broader team
• People leadership, coaching, and execution discipline
• Adaptable and comfortable working in a fast-paced environment
• Experience in documentation, tracking, and implementation support
• Basic exposure to UX/UI, experience design, or design thinking is an advantage
• Familiarity with prototyping or usability testing concepts is a plus
  
  

• Bachelor’s degree holder in BS Business Administration, Management, Industrial Engineering, Economics, Mathematics, Statistics and related courses
• At least 3 years’ experience in insurance, healthcare or similar experience with key focus on product and project management.
• At least 3 years leading end-to-end product initiatives and managing teams
• Experience supporting cross-functional initiatives is required
• Proficient in Microsoft Office applications and basic project management tools
• Prior experience in regulated industries is an advantage
• Strong written and verbal communication skills