Paid Media Associate

A hands-on role for someone who lives in the data, thinks in ROAS, and wants to sharpen their edge running campaigns in some of SEA’s most competitive markets.

About the Role

Are you passionate about data-driven marketing and maximising the impact of advertising campaigns? We’re looking for a results-oriented Paid Media Associate to join our team.

In this role, you’ll focus on developing and executing paid media strategies, analysing campaign performance, and continuously optimising for maximum ROI.

Please note: This is a contractual position.

This Role Is a Great Fit If You

• Are fascinated by how paid advertising channels work and want to master them
• Have excellent analytical skills and a deep interest in data-driven decision-making
• Have a results-oriented mindset focused on achieving and exceeding marketing goals
• Are a creative thinker, constantly seeking new ways to improve campaign performance
• Can work independently and collaborate effectively within a team
• Are comfortable with ad platforms, analytics tools, and marketing technology

Key Responsibilities

• Paid Media Planning: Contribute to paid media strategy development, recommending channels, targeting strategies, and budget allocation
• Campaign Execution: Set up, launch, and manage campaigns across search, display, social media, and other paid channels
• Bid Management & Optimisation: Optimise bids, adjust targeting, and refine paid media strategies to maximise ROI
• Creative Testing & Analysis: Collaborate on ad creative, conduct A/B testing, and analyse results
• Performance Reporting: Track key metrics, analyse campaign data, and generate reports
• Research & Development: Stay informed about industry trends and emerging platforms

Requirements

• Strong interest in paid media advertising and performance marketing
• Excellent analytical and problem-solving skills
• Excellent written and verbal communication skills
• Creative mindset with ability to think outside the box
• Understanding of marketing principles and core metrics
• Proficiency with common ad platforms or a strong aptitude for learning
• Bonus Points If You Also Have
• Experience in community building in any industry
• Savvy ChatGPT and Gemini usage
• Strong social media instincts

Benefits

• Competitive salary
• Work from home
• Holidays (based on your location)
• Paid VLs and SLs (after six months)
• Software, books, and course reimbursements
• Company-covered travel for retreats and team meetups