The ideal candidate should have a flexible and agile mindset as he/she will be confronted with a lot of topics within Payreto. He / she needs to have innate curiosity and display ability and passion to learn complex ideas. As Marketing Associate you will play a crucial role in implementing marketing initiatives and enhancing our company’s brand to the market. You will coordinate all marketing campaigns and contribute to its overall success.
This opportunity is for anyone who wants to be challenged, grow, and achieve expertise in the financial services space. A successful candidate who has proven to the company that he could add value will be given opportunities beyond what a normal Philippine company would give.
WHAT WILL YOU DO?
Content Marketing
Create, assist, and maintain marketing content, including blog posts, articles, case studies, and whitepapers
Collaborate with the content team to develop and execute content marketing strategies that align with business objectives
Ensure content is optimized for SEO and consistent with the companys brand voice and messaging
Monitor content performance and suggest improvements based on audience engagement and data analytics
Manage all Sales related presentations and content. Assist in creating visual concepts for marketing materials, including brochures, flyers, posters, and advertisements (online / print)
Digital Marketing
Support the planning and execution of digital marketing campaigns, including email marketing, social media, and paid advertising
Assist in managing the companys social media accounts (Linkedin, Facebook, Instagram, Tiktok, etc.), engaging with the audience, and maintaining a content calendar
Assist in optimizing website content, landing pages, and user experience
Monitor and report on key performance indicators (KPIs) for digital marketing efforts
Event Marketing
Assist in organizing and coordinating company events, trade shows, conferences, and webinars
Handle event logistics, including venue selection, vendor coordination, and attendee registration
Work with the marketing project coordinator to ensure all event materials and resources are prepared and delivered on time
Work with the Sales team in finding and scheduling meetings with leads during the event
Branding and Design
Collaborate with the graphic design personnel to create marketing materials such as brochures, flyers, presentations, and other visual assets
Ensure consistency in branding and messaging across all marketing collateral and channels
Assist in developing brand awareness campaigns to enhance the companys brand reputation
Sales Support
Collaborate with the sales team to create sales enablement materials, such as product sheets and presentations
Assist in the development of sales campaigns and promotions to drive lead generation and customer acquisition
Track and report on sales and marketing performance metrics to evaluate the effectiveness of campaigns
Market Research and Analysis
Conduct market research to identify industry trends, customer preferences, and competitor activities
Analyze market data and provide insights to guide marketing strategies and decision-making
Stay updated on industry news and emerging trends to recommend innovative marketing approaches
Conduct competitor analysis
Additional Duties
Work with external vendors (Payreto contractors) in making sure that all marketing initiatives are working properly
Assist in other ad-hoc topics and projects in business development
Perform other official work as instructed by the immediate supervisor/manager
Recommend and proactively implement opportunities for increased departmental efficiency
Stay updated on industry trends, design tools, and techniques
Extend work hours when needed
WHAT SHOULD YOU HAVE?
Bachelors degree in Marketing or similar field
1-3 years experience in Marketing (Content Marketing, Content Writing, Social Media Management, Digital Marketing (SEO, Lead Generation) and/or B2B Marketing, Market Research)
Content Writing and Marketing, Market Research and Strategy, Social Media Management, Digital Marketing (SEO, Lead Generation), and/or B2B Marketing
Excellent communication and interpersonal skills
Ability to work effectively in a team environment
Ability to present ideas clearly and persuasively
Excellent attention to detail and a commitment to quality
Ability to work independently and manage time effectively
Can understand complexity of the financial services industry
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