Junior Marketing Analyst

Role Summary:

The Junior Marketing Analyst supports data-driven marketing decisions by analyzing campaign performance, market trends, and competitive activity. The role is responsible for turning data into clear insights that help improve campaign ROI, strengthen brand performance, and identify growth opportunities within a fast-moving consumer or food brand environment.

This position requires a balance of analytical rigor, business awareness, and professional communication, particularly when presenting insights to creative and marketing stakeholders.

Key Responsibilities:

Market & Competitive Intelligence

• Conduct ongoing market and competitor analysis to support campaign planning, brand positioning, and promotional strategies.
• Track category trends, pricing movements, promotions, and consumer behavior within the food/FMCG landscape.
• Translate research findings into insights that can influence marketing or commercial decisions.
  
  
  

• Analyze end-to-end campaign performance across digital and offline channels.
• Evaluate key performance indicators including reach, engagement, conversion, spend efficiency, and sales impact.
• Identify root causes of underperformance and provide data-backed recommendations for optimization.
  
  
  

• Prepare regular performance reports and management-ready presentations.
• Apply structured checks to ensure data accuracy, consistency, and reliability.
• Handle commercially sensitive information with confidentiality and professionalism.
  
  
  

• Present findings clearly and objectively, including insights that may challenge creative assumptions or preferred concepts.
• Support discussions with creative, brand, and leadership teams by grounding feedback in data.
• Maintain a professional, constructive approach when data and creative perspectives differ.
  
  
  

• Proactively identify emerging trends, performance patterns, or potential growth opportunities from available data.
• Surface insights without being prompted and recommend areas for further investigation or testing.
• Support test-and-learn initiatives by tracking results and drawing conclusions.
  
  
  

• Use analytics tools, spreadsheets, dashboards, and internal systems for data analysis and reporting.
• Leverage automation or AI-assisted tools to improve efficiency and reduce manual reporting tasks.
• Continuously improve reporting templates, data workflows, and analytical processes.
  
  
  

• Bachelors degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field.
• 1–3 years of experience in marketing analytics, performance analysis, research, or business analysis.
• Working knowledge of marketing KPIs, ROI measurement, and campaign evaluation.
• Proficiency in Excel or Google Sheets; experience with analytics platforms or dashboards is an advantage.
• Exposure to AI tools, automation, or modern analytics software is a plus.
  
  
  

• Strong analytical and problem-solving skills.
• High attention to detail and commitment to data accuracy.
• Commercially minded with the ability to connect data to business outcomes.
• Confident, professional communicator with the ability to present data objectively.
• Proactive, curious, and able to work independently with minimal supervision.