Head Of Performance Marketing - Fitness Tech
Talentmate
Philippines
21st February 2026
2602-2544-986
Job Description
- Opportunities for career growth and progression
- Competitive salary and benefits
Its a fast-growing health and wellness company focused on making fitness more accessible and results-driven. They offer structured training programs, coaching, and digital solutions designed to help individuals build sustainable habits and improve overall well-being. With a strong community-driven approach, the company blends technology, expert guidance, and performance-focused programming to support long-term transformation.
Job Description
- Serve as the companys senior authority on performance marketing, setting strategy, standards, and best practices across all paid channels.
- Own the end-to-end performance marketing framework, from acquisition strategy to measurement, attribution, and optimization.
- Act as the primary senior partner to the paid media agency, setting direction, reviewing execution, and holding partners accountable to performance targets.
- Lead advanced performance analysis, identifying growth levers, structural inefficiencies, and scalability opportunities.
- Design and oversee comprehensive testing and experimentation roadmaps across creatives, audiences, funnels, and bidding strategies.
- Establish and maintain robust attribution, tracking, and analytics infrastructure (pixels, conversion APIs, GA4, MMPs, data pipelines).
- Partner with the COO on strategic budget planning, long-term forecasting, and ROI optimization.
- Work with the Marketing Consultant to ensure alignment between paid media, brand initiatives, and broader growth objectives.
- Build executive-level reporting and dashboards that translate complex data into actionable insights.
- Mentor and guide junior marketers (if applicable), raising the organizations overall performance capability.
- Stay at the forefront of industry developments in automation, AI bidding, privacy regulations, and platform changes.
- Bachelors degree in Marketing, Business, Analytics, Economics, or a related field.
- 8+ years of experience in performance marketing, growth marketing, or digital acquisition, with proven senior-level ownership.
- Demonstrated success managing large-scale, multi-platform campaigns with significant budgets.
- Deep hands-on expertise in Meta, Google, TikTok, and other major paid platforms.
- Advanced proficiency in analytics, attribution modeling, and performance forecasting.
- Strong experience with tools such as GA4, Looker/Data Studio, Power BI, Tableau, or equivalent.
- Proven ability to challenge agencies and vendors with data-backed, technically sound recommendations.
- Exceptional financial and commercial acumen, with experience optimizing for CAC, ROAS, LTV, and revenue impact.
- Highly developed stakeholder management and executive communication skills.Preferred Qualifications
- Experience in high-growth, scale-up, or performance-driven environments.
- Exposure to international or multi-market campaigns.
- Background in SQL, Python, or advanced analytics is a strong advantage.
- Experience building internal performance systems and playbooks from scratch.
- Almost remote set up (1x in office)
- Opportunities to lead a team and grow the business
- Competitive salary and benefits
Quote job ref: JN-092025-6842706
Job Details
| Role Level: | Executive-Level | Work Type: | Full-Time |
|---|---|---|---|
| Country: | Philippines | City: | Makati National Capital Region |
| Company Website: | https://redirect.michaelpage.com/mp-home | Job Function: | Marketing |
| Company Industry/ Sector: |
IT Services And IT Consulting Software Development And Computer And Network Security | ||
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