Head-Digital Marketing

Position Accountability Statement

The Digital Marketing AVP plays a vital role in the Maxicare Group’s Marketing Team, supporting the Maxicare (HMO), MaxiHealth (Clinics), and MaxiLife (Insurance) business units. The position is responsible for leading the overall marketing & campaign strategy & planning for all digital channels. This role requires a deep understanding of the digital ecosystem, strong analytical skills, team leadership, and the ability to deliver seamless digital experiences that strengthen the Groups brand presence and drive customer acquisition & member retention.

Job Description

Digital Strategy and Campaign Planning

• Lead the comprehensive planning, coordination, execution and measurement of all digital marketing campaigns and activities. This includes, but is not limited to, digital ads, search (SEO/SEM), social media, websites and direct marketing (CRM).
• Develop and manage the full digital campaign lifecycle from concept development, budgeting, media planning, execution, and post-campaign reporting.
• Ensure each digital campaign is aligned with the overall brand strategy, product marketing objectives, and communications calendar of the Maxicare Group.
• Oversee the development of digital assets (videos, images, articles, web banners, etc.) in collaboration with the Creative and PR teams.
  
  

• Lead the CRM strategy, overseeing the CRM Manager in developing and implementing direct marketing, marketing automation, and customer journey plans.
• Manage the digital marketing budget, ensuring efficient allocation of resources and compliance with internal procurement and finance processes.
• Monitor digital campaign performance especially on traffic / lead generation and online conversion metrics to measure effectiveness and identify areas for improvement.
  
  

• Lead, mentor, and manage the Digital Marketing team, including the Digital Marketing Manager and the CRM Manager and their Assistant Managers.
• Act as the central point of coordination among internal teams (Product Marketing, IT, Creatives, PR) and other business units (Sales, Health/Partner Network Management, HR, etc) to ensure all digital requirements are delivered on time and within budget.
• Handle vendor sourcing, contract negotiation, and coordination with digital agencies, technology partners, and media suppliers.
  
  

• Maintain detailed records of digital campaign budgets, reports, and performance dashboards.
• Support internal reporting requirements by preparing digital performance summaries and return-on-investment (ROI) assessments.
• Stay up-to-date with trends, technologies, and new digital marketing practices to develop innovative digital engagement ideas.
  
  

• Bachelors degree in Marketing, Communications, Digital Media, or a related field.
  
  

• Minimum of 7-10 years of progressive experience in digital marketing, performance marketing, and/or CRM strategy.
• Proven experience in leading and managing a digital team.
• Hands-on experience with digital marketing platforms (Ads, Analytics, CRM, Marketing Automation).
  
  

• Excellent written and verbal communication in English and Filipino.
• Strong project management, organizational, and analytical skills.
• High proficiency in digital tools for project tracking, campaign management, and audience analytics.
• Data-driven and creative thinker with an eye for detail and brand alignment.
• Capable of working under pressure and meeting tight deadlines.
• Up-to-date knowledge of digital trends, marketing technologies, and best practices.